Amazon’s “digital pacifier” for toddlers

oligarchwatch.substack.com

140 points by jumploops 4 days ago


rcr-anti - 4 hours ago

I usually try not to judge, people have family, commitments, gotta put food on the table. But. I genuinely wonder how people working at some of these companies that actively make the world a worse place live with themselves. This is basically, and obviously, child abuse in the implied usage. Someone might make a tablet good for education, but I don't think Amazon is structurally capable of doing it.

phyzix5761 - 12 minutes ago

The sad part is that parents want this. They lack the skills, time, and/or motivation to entertain their kids in any other way. Its easier to just stick a screen in the child's face to avoid the difficulties of parenting.

trollbridge - 6 hours ago

Get kids an old computer. They prefer something big they can see, with switches that make a resounding clunk, and drives that make clanking noises.

To a kid, playing games from the 1980s off a floppy disk is not a significantly difficult experience than using the very latest technology, but I suspect the former is far better for their developing brains.

Meanwhile, you can get them to learn how to type on the keyboard and learn the basics of needing to type in commands to make the computer do something, which is a lifelong skill - tapping icons on a tablet is not.

torben-friis - 7 hours ago

This feels somewhere between an Onion article and one of those vintage ads for giving children cocaine.

czhu12 - 38 minutes ago

I'm not a parent, but don't parents give their kids tablets all the time? The number of toddlers I've seen walking around with tablets glued to their faces makes me uncomfortable, but they're actually just ipads or android tablets. This product seems to me like just another tablet, with a slightly different build for kids.

I'd guess any parent who is already planning on giving their kid a tablet would get this but any parent who is against it will not? I'm not sure this product in isolation increases the number of tablet viewing toddlers.

alt227 - 11 hours ago

IMO even parents who use digital devices to pacify their children know they are making bad choices, but just choose to anyway out of convenience. This choice mirrors a lot which adults have to make these days, and fighting convenience requires strong will and sticking to principles. This is not something which comes naturally or easily to humans unfortunately.

gcanyon - 2 hours ago

> On its website, Amazon notes that ads can appear in apps for children whose devices aren’t signed up for the premium subscription.

Giving serious Black Mirror vibes with that. Specifically Common People https://en.wikipedia.org/wiki/Common_People_(Black_Mirror)

boothby - 11 hours ago

> “Kids want a real tablet, not a toy,” the Jeff Bezos-founded company said in a press release

An almost verbatim line from Toy Story. Incredible. Only the main character was quite a bit older than 3.

kj4211cash - 5 hours ago

Screens are horrible. I am absolutely not on the side of screens in general and Amazon deserves this attack. But please don't comment to complain about bad parenting if you haven't had kids or had 1 or 2 neuro typical, easy kids and a wife who did most of the parenting. You really don't know. Really.

thefourthchime - 3 hours ago

I don't know why anybody cares about this. If anyone's ever used an Amazon tablet, you'll know that the battery lasts 5 seconds, the animations are chunky, it's bloteful of ads and basically doesn't work. Save yourself some time and get an iPad. I have multiple times.

timcobb - 4 hours ago

Jeff Bezos, our neighborhood crack lord. Thanks Jeff!

lykahb - 6 hours ago

This reminds me of the Kid Beer sketch https://www.youtube.com/watch?v=FepbNahnsE4

plaidfuji - 4 hours ago

The discourse on tablets for kids tends to degenerate into a very judgy, black-and-white debate of so-called “tablet kids” vs… not, which I find really reductive.

Tolerance of tablet use is a spectrum ranging from the aggressively Luddite tech elite shielding their children from their own creation all the way to the 6-year-old posted up in the basin of a grocery cart dual-wielding their ruggedized tablet running Minecraft and their parents’ phone cycling through YouTube slop.

In my experience, most people fall somewhere in the middle, i.e. “we’re on our 4th hour in coach class, I’m tired of pretending this animal-themed card game is fun, and I know this isn’t development-maxing right now but we’re gonna do it for an hour to preserve our sanity and that of those around us”.

That being said, the problem with these ads is that they normalize tablet use as something that’s just another (even desirable!) part of everyday life, not a tool of last resort.

rwyinuse - 11 hours ago

Somebody should study whether giving a smart device to a toddler increases their chances of getting ADHD diagnosis and medication at later age. Probably the answer is yes.

If shitty parent's don't care about well-being of their children, they could at least consider the cost of future medication, not to even mention likely worse performance in school and job market.

smoyer - 6 hours ago

Inspired by "Toy Story 5" ... It's amazing how catatonic my 7 year-old can become in a phone or tablet.

kazinator - 6 hours ago

> “Kids want a real tablet, not a toy,”

And they have them, like cheap Lenovos and whatnot.

scotty79 - 2 hours ago

Put AI on it an you have the future of upbringing.

- 5 hours ago
[deleted]
- 11 hours ago
[deleted]
ArcHound - 12 hours ago

If you think this is a good idea, please tell my why, happy to discuss.

I have nothing else to say rn.

Edit: Thank you for all the comments. I'm still happy to discuss. I've calmed down a bit, so my responses will be slightly softer.