The Amazon tax
seths.blog697 points by herbertl 8 hours ago
697 points by herbertl 8 hours ago
This has been true for years on Amazon and is true for most big services now.
Over time the concept of search has mutated from 'locate the exact item I'm looking for' to 'show me a list of semantic search results'. Somehow nobody noticed.
Oh and of course those are not random results - you can literally feel how the platform is trying to nudge you into buying what IT wants, not what you wanted. The search is just purchase intent, the platform will choose what you'll buy.
Powerful algorithms, subliminal design - I feel like a lamb in a dark forest full of wolves when I search on amazon, netflix, prime video ..
There are no '0 search results' anywhere.. each search yields thousands of results.
I remember what a revelation Google search was when it came out in 1999 - it would actually find the exact thing you were looking for ! You no longer had to sift through directories of links, you could just filter it..
We're back to pre-google, but it's a lot worse now, since this is by design, not by lack of technical knowledge of how to make search work.
As bad as Google's searches have become, they still do a better job finding the book on Amazon when Amazon's search can't find a book when I put in the title and author's last name. It is common for "sponsored results" to include trousers when I am searching for a book.
The dark pattern I've noticed a few times is the exact match I type into Amazon search doesn't even return the item I entered but 2 or 3 entire pages of alternatives.
I know the item is there because Google returns it, either as a search response or in their "shopping" widget. I can click through Google to Amazon and see the item, sometimes even from the certified seller. But if I enter the exact search term in Amazon's search bar it doesn't show up in their own results.
Search is just there to show amazon what you want so that they can show you what they want you to buy instead. Companies want everything to be push instead of pull. They don't want you to be able to choose what you buy, they want to push whatever they want (or are paid to push) at you to buy, and you're just expected to take what little you're offered, thank them for it, and be grateful.
Yes, this is a horrible practice. Not just Amazon… most major e-commerce platforms set up fake pages for products they don’t offer to try to get you to the products they actually do.
Google needs to ban this practice because it makes their results garbage.
Google doesn't care about you. If you have to close one website that is infested with Google's ads/tracking because it doesn't actually have the product what you want and you're forced to search for another website that's also infested with Google's ads/tracking that's much better for Google's bottom line. That's what Google cares about.
Amazon's AI search doesn't do that, however. For that reason, 90% of my searches are now prompts to the AI, instead of regular searches. But it occassionally freezes the app.
Searched for jeans a few days ago. I got about 3.3% each, scattered through several dozen pages, of two American brands; 1.65% each another couple of brands; a smattering of one or two results for another couple of brands; the remaining approximately 90% were the almost exact same jeans (maybe the same), under several names... pages and pages of them. It is almost impossible to shop for clothes on Amazon now. It used to be just selecting for 1 or 2 day delivery only would trim down the chaff, although now those products are also serviced through the warehouses (and there are less options for one day or same day delivery than years ago, Prime or not).
Some of the products aren't that bad (most are at least better than these sorts of results would spit out when it first started, years ago), but the prices are also at the same not-too-cheap, not pricey moderate price-point as the (of course I know many of those brands are not American but I know how they fit) known brands. Whoever is coding language parsing at Amazon.com must be really challenged by the brands; I get that; but there has to be a way to make it less stressful to shop. Maybe Bezos is just secretly trying to get us all to buy clothes where we don't buy food and books. Ha.
But yes, the language and sorting models being used by Amazon suck.
It’s not just clothes. Unless the item is a very specific name brand thing, I find Amazon nearly useless for discovery. It’s effectively Ali Express with much higher markup and much faster shipping. I suppose there’s a market for that.
Unfortunately for them, I’d rather buy cheep Chinese crap from a local retailer where there is still a human buyer in the loop choosing something that’s not the lowest bottom of the barrel junk.
When I worked there a long time ago I spoke to the search team about moving more towards a New Egg style filtering model. When I’m looking for something there’s often very specific features I want. Now they’ve decided to go in the complete opposite direction and it doesn’t matter what type, they’ll show me the items they think I want. I’ve bought more than a few wrong things due to this. Returns must not factor into whatever fees they’re making off everything else.
> Now they’ve decided to go in the complete opposite direction and it doesn’t matter what type, they’ll show me the items they think I want.
Not exactly, they'll show you the items they want you to buy/are paid to promote. They don't actually think you want the crap their search surfaces, at most they think they can con you into buying that stuff anyway as long as they make it difficult or impossible for you to find what you're actually looking for.
I guess for things like clothes or generic homegoods, I've seen this deluge of random China goods. But shopping for other things, like electronics, it does a really good job of surfacing what I'm actually looking for, whether that be name brand or generic.
If I'm buying a curtain rod, the MUDLRHK brand is effectively indistinguishable from a "name brand" or house brand. They're basically all coming from the same factories in China anyways - a outside of maybe Costco, there's not a human buyer exercising that much oversight at Walmart, Macys, or Kohls.
Most of the stuff Amazon search spits out by default now is identical to what you find on temu, just at 5 times the price.
You can make it slightly more useful by changing the sort order to average rating or best selling, but for many "normie" things the bestselling will just be the crap amazon shows people by default.
This "dark forest" feeling is what has recently driven me back to brick-and-mortar stores. Of course they can and do manipulate me via ads, store layout etc. but at least the store looks the same for me as for the person before or after me. They can't algorithmically optimize the store around my behavior in particular.
Recently I was looking for a fun summer book and spent around 30 minutes (?) browsing amazon and asking google AI with no luck.
Came by a bookstore yesterday, went in, asked the nice lady, she recommend 3, one was a pretty good match, bought it on the spot.
It’s so easy to get lost online when you’re looking for something these days…
ah but what they can manipulate around you is the price, which is a behavior some places are trying to get ahead of
Has that actually happened in retail stores? All I can find on the topic is about online purchases (or ordering/paying online and picking it up at the store).
To do this in brick-and-mortar, you'd have to use remotely programmable price tags and detect who is looking at what, which seems doable, but then you still run into all kinds of tough questions with no good answers. If I happen to see the price tag change from $3.49 (perhaps set for the person in front of me) to $4.49 and I put that item in my cart, which price am I getting charged at the register? And did a legal sale even occur if I wasn't aware what I would be paying? I don't think it's going to work.
"Please scan this item with our app to see the price"
As of now, my local supermarkets still have price tags on the shelves. And if there's a higher price at the register when the item is scanned, they will honor the shelf price if you call it to their attention. The biggest supermarket now has e-ink shelf tags so I assume those are synced with their item database so that doesn't happen anymore.
it's the other way around, the shelf prices can be stable and they decide which discounts you can get based on your shopping profile which they built using surveillance
Well,,, OK?
If I buy a lot of Scott toilet tissue, I'm happy to get a discount on Scott toilet tissue.
Though mostly, the discounts I use are already posted on the shelf, I just need to "clip" an e-coupon in the app to get it.
They do send me emails and even postal mails with coupons too, but those all go in the trash.
It's the opposite in my market and with my store.
I never get coupons for what I actually buy, I only get coupons for things I don't buy. Those things are sometimes related, but if I wanted the other brand, I'd already be buying the other brand.