The title cards in Blade Runner are amazing

randsinrepose.com

407 points by ExMachina73 a day ago


ilamont - 21 hours ago

Well, besides the language and the typeface, the other element of this sequence at the beginning of Blade Runner that makes it so special is the accompanying score by Vangelis, and the sound effects that start with twinkling computer notes and gradually build in volume to explosions and the whoosh of futuristic vehicles. It effectively immerses viewers into this incredible world and story.

schoen - a day ago

With the em dashes and the conclusion "This was not called execution. It was called retirement." I expect a lot of people would believe today that these title cards were written by an LLM.

ghtbircshotbe - 7 hours ago

> Chances are, you never think about typography.

Probably not true for most of the people reading a blog post about typography

kodablah - a day ago

Also touched on at https://typesetinthefuture.com/2016/06/19/bladerunner/ (and the book)

burnoutdv - 14 hours ago

This is interesting for me as the author mentions in the opening line that he basically is a slave to the machine theirself and the only freedom they got is in choosing the font space of their user interface.

And then they go on about the intricate details of some artistic choice 40 years ago. How the human touch and deliberate decisions were made..it all eclipsing in it being about a movie where the machine rebelled.

jimmaswell - 14 hours ago

> I’m staring at a fixed-width typeface all day. Apple provides a functional and gorgeous fixed-width variant of their San Francisco typeface called SF Mono, which I’ve been using for months, but, well, I have a short attention span — typographically speaking.

Tangential but I've been enjoying GNU Unifont for this purpose. I like the look of it and it does a good job supporting a huge range of characters. Terminals warn me that it's not technically monospace, but for all intents and purposes in a terminal windows it is. I have it as the default bundled font with a project that renders custom glyphs on the fly for display on real VT320 hardware as DRCS.

stronglikedan - 5 hours ago

> Like when you buy a car, and all you see is your new car on the road.

Fun fact: the reason all car commercials sound the same, and distinctly different from other types, is that people tend to pay attention to them, but only when they're in the market for a car.

--source: ex worked as copywriter for ad agency

wsintra2022 - 5 hours ago

The skyline was inspired by north east England, Middlesbrough Teesside. ICI was one of the largest chemical sites in the world. Ridley Scott had studied at Teesside Polytechnic and took inspiration from the Imperial Chemical Industries that over looked Middlesbrough. One side of the skyline in the area you see towers and smoke billows and roaring flames, the other picturesque north Yorkshire moors and Odins Mount. Quite a contrast.

mannyv - 20 hours ago

Small Caps were a thing when I was a typography fan. They aren't just smaller versions of caps, they were specifically designed for in-text use as opposed to display use.

Fyi.

Magicrafter13 - 3 hours ago

I was enjoying this article, but several of the images don't seem to load on any device I try, so it's hard to keep following along with what the author is discussing.

It kinda makes me want to mess around with special fonts on my blog, but designing a simple way to change fonts and font options on a per-post basis sounds difficult.

CoolestBeans - 15 hours ago

I love typefaces where the italics look very different from the non-italicized font. The combination of that and the brownish red color used for the word "Replicant" does such a great job of leaping out and cutting through.

Incidentally, I just went through a "what font should I use in my terminal" journey for the first time in a long time recently and took a long wandering trip back home to Source Code Pro. There's something about how round and open the letters are that's very readable to me. Compared to a more typewritery tech-y fixed width typeface, it just parses really easily to my eyes.

iammjm - 13 hours ago

Blade Runner is absolute perfection in every aspect. It’s crazy how deep Ridley Scott has fallen since

Terr_ - 19 hours ago

> Here are the six that have made my cut [...] The question is: how do they make you feel?

Feel, schmeel, I'd have vetoed Berkeley Mono right away for the very practical offense of making 0 resemble O. Even in my pre-coding youth, I already had an inordinate fondness for the disambiguations of OCR-A [0]...

> HARRISON FORD

Hold up... Why is that one twisted!? Is it an optical illusion? Am I going nuts?

Nope. I opened it up in GIMP and I'm not (that type of) crazy: The H is ~4 pixels higher than the D, as if the whole thing was rotated by 1° clockwise. However the same rotation isn't present on the which appear cards immediately before and after.

I assume this is subtle quirk introduced the video-editing process, but if it happened today (instead of back in 1982) I could entertain the idea that it's One Weird Trick intended to attract viewer attention via subtle wrongness.

> we obsess over the details.

"I'm doing my part!" <Starship-Troopers salute>

[0] https://en.wikipedia.org/wiki/OCR-A

tenderfault - 8 hours ago

They are! I actually watch this movie pretty often just to understand why the interfaces and the fonts integrate so well into the overall plot and visual flow. So glad to see two of my favorite fonts in your list, namely IBM Plex Mono and Berkeley Mono. But you should have a look at their newest TX-02, you will be pleasantly surprised. Do share your ghostty setup! Did you manage yet to render your terminal data through the Denabase interface?

freetime2 - a day ago

As someone who isn't a type nerd, I think a more apt title would be "The Title Cards in Blade Runner are Thoughtfully Executed."

inigyou - 4 hours ago

I flagged this because it was written by an LLM.

mikeaskew4 - 9 hours ago

Always been fascinated by the craft of film titles. Powerpoints could be so more engaging with less words and more music.

roughly - 20 hours ago

I’m actually curious if they made these black on white and then inverted it in post - the red is a little too deep, and there’s some interesting shadowing on the text, whereas if you invert the video, it’s incredibly crisp. Hard to really tell after 40 years and a YouTube compression algorithm, but it seems like it would’ve been easier to do it that way in the pre-digital era.

Cpoll - 11 hours ago

> For the exposition crawl, they use standard capitalization except for two variants

Three variants; "Robot" is capitalized though it is not a proper noun.

johncoltrane - 9 hours ago

Everything in Blade Runner is amazing.

julienchastang - 21 hours ago

The complete opening sequence of Blade Runner is "fucking amazing". The entire movie is "fucking amazing". It is a beautiful, visually stunning masterpiece that I will never tire to look at complimented with a Vangelis soundtrack that ranks as one of the best in all of cinema. And a performance by Rutger Hauer that is pure artistic mastery. And has a woman ever looked as seductive as Sean Young smoking a cigarette as she's being interviewed by Harrison Ford at Tyrell Corp? Speaking of the opening sequence, even that computer animated Ladd Company tree is cool and which I have only seen one other time in "Outland", I think. The music that plays as that tree is being rendered seems to announce you are about to witness something extraordinary.

anigbrowl - 20 hours ago

This seems like a lot of verbiage to say 'I found a video of an early version of the Blade Runner opening titles and they're surprisingly ass,' an observation I heartily agree with.

Some of the things he's gushing over have a very prosaic explanation, eg the capitalization of NEXUS and TYRELL CORPORATION. Whenever a named entity (human or prop) makes its first appearance in a movie script, it's capitalized to indicate that it's a story element that will require continuity, the art department, and a budget of some kind. This convention is so intuitive to even the casual reader that I'm surprised it's not employed more often. I agree with the other person who observed that the ark red of Replicants is an unfortunate artefact of the optical transfer process, but it does do a good job setting the viewer up to be scared right from the outset.

I've always assumed the title cards were one of Ridley Scott's concessions to the studio that loved the movie but were terrified about how to sell it to the public, like the eoriginal gumshoe voice-over that explained a lot of the story in the style of an old detective novel.

jvanderbot - 17 hours ago

Berkeley Mono is an excellent font. Highly recommended if you still code.

https://usgraphics.com/products/berkeley-mono

And by the way, this website is fantastic.

teo_zero - 21 hours ago

No, I don't find anything amazing in Blade Runner's title sequence, and the article does nothing to convince me.

Yes, they got small-caps spacing right: hardly amazing. And what about the "feeling" the article talks about? Where is it and where does it come from?

dylan604 - 20 hours ago

I also appreciate this was before the trend of animating the opening credits by increasing the kerning. I'm sure graphic designers today would consider it boring and low effort/energy. It's giving lame. Or some such criticism.

mnw21cam - 10 hours ago

Did the author forget to add pictures? They seem to be referred to in the text.

nephihaha - 3 hours ago

My favourite title cards are in "Thank You for Smoking". They're all done like old fashioned cigarette packs.

timfsu - 20 hours ago

This makes me think - should we be using non-monospace fonts for coding agent chat to improve readability? Wonder if we can get Claude and Codex to do that automatically in supported terminals

eszed - 21 hours ago

What's this unavoidable YouTube video that activates on-scroll? I that doesn't become a design pattern, because it's horrible.

isoprophlex - 20 hours ago

Title as submitted to HN is missing a word.

looperhacks - 11 hours ago

While yes, the opening and title cards are very good, I can't get over the (imho) pretty "meh" layout of the crawling text. The right margin is very jagged (especially the "Replicant"), even when it doesn't appear to be necessary (notice that in "Replicants were used Off-world as\n slave labor, in the hazardous exploration and\n colonization of other planets.", the "slave" could've fit into the first line and "colonization" could've been hyphenated). If necessary, they also could've changed some of the wording for better typography. Also, the last two sentences weirdly seem to have different left margins.

- a day ago
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rahulmax - 11 hours ago

It is quite mediocre. Nothing "fucking amazing" about the title cards. In the world of movie title cards, this one sits in the bottom half.

Midway through, the article stops being about Blade runner and becomes "people building things with AI are creating garbage", and Blade runner title cards is now a prop that substantiates that opinion.

It's fine if the typographic analysis holds up. It does not. I'm not able to see what OP is seeing. What am I missing?

- 10 hours ago
[deleted]
OneManHorde - 19 hours ago

IBM Plex Mono totally slaps. Look at those braces!

andyjohnson0 - 11 hours ago

Actual title is "The Title Cards in Blade Runner Are Fucking Amazing" - and I'm pretty sure the hn submission said that yesterday. I prefer the original, and I don't understand the reason for bowdlerising it.

dfxm12 - 21 hours ago

Enter the Void. Not that's an amazing title sequence.

https://www.youtube.com/watch?v=wNtxgxYY7sI

https://fontsinuse.com/uses/61211/enter-the-void-title-seque...

jdw64 - 16 hours ago

>I’ve created a full-time job for myself talking to Claude Code. Maybe this person and I could become friends.

Computer0 - a day ago

I found this site [https://fontsinuse.com/] mentioned in the article to be quite interesting to browse through.

mproud - 17 hours ago

Paging John Gruber!

ljm - 21 hours ago

I'm failing to understand what is so impressive.

The credits at the start are off centre, biased to the right hand side.

The prose that follows is fully centred, so it hangs to the left of the actor names, and it has a little bit of rich formatting. It's not even good prose because it is overloaded with emdashes, almost as if it's direction. People will say this is like AI but even AI has more restraint than this.

So the fucking amazing title card for blade runner is a studio intern scrolling the first couple of pages of the screenplay through an overhead projector. Because it follows the exact format of a screenplay.

But really it is the audio that is doing all the work. That is ominous and spooky and futuristic as hell.

lilboo - 21 hours ago

Wow interesting read — I like his point… LLMs can get us 90% of the way there but it’s the human touch that makes us memorable

Haven’t read the alien article yet