Why Sony can't bring back its classic Walkman models

obsoletesony.substack.com

163 points by speckx 19 hours ago


plorg - 7 hours ago

Article is just a (wordy) recapitulation of this tweet from a former Walkman engineer: https://x.com/akiraa_tanaka/status/2080114490830680500

But fair play to OP, you'd have to bounce it through at least Google Translate to make it legible to the predominant English-speaking HM crowd: https://x-com.translate.goog/akiraa_tanaka/status/2080114490...

Still would have been good for the Substack author to link to the tweet rather than just embedding a nearly-too-small-to-be-readable png of a JPEG and six links to the tweet author's X profile.

vr46 - 2 hours ago

Obsolete Sony is a lovely-looking website ram-packed with errors and false claims, which means it’s actively worth ignoring.

I chat with Akiraa Tanaka on Twitter a lot. He’s great.

Sony was informally regarded as Japan’s electronic R&D department, regularly coming up with new and cool shit for everyone else to get behind, and while their strategy was annoying a lot of the time (control everything: proprietary connectors and standards) I think that much of their success was enabled by their willingness to cut off and bin whole swathes of their catalogue. Ok, a lot of it was binned later than it should have been (Cassette Walkmans were crap by the late 1990s, post 2000 Discmans/CD Walkmans too) the fact that they did it was a good signal.

cbmuser - 8 hours ago

It’s really only economics, there is simply no relevant market for mechanical cassette players that would justify the investment.

I don’t think it’s true that the capabilities to make these devices are lost. There are still companies like ALPS that are capable of making the necessary parts.

But in the end, the market is too small to justify any investments.

trencedamp - 16 hours ago

This is a really interesting read. But it doesn't answer one question I have, which is why can't Sony or Apple or anyone else bring back decent MP3 players? None of this technology is lost, and there are plenty of small-time two bit no name players out there still making them, often in a much smaller, much slicker form factor than than the original digital Walkman or iPod.

If I want to buy a new MP3 player, I have to buy something from a company I've never heard of with a terrible screen, use an old phone, or buy some sort of enthusiast audiophile flac player thing that costs way too much.

Why can't somebody take simple smartphone hardware and make a modern media player that is not a phone?

nmstoker - 14 hours ago

This is sad but no great surprise. What does surprise me a little is how far ranging the "we can't make those parts anymore" argument goes. I thought back to those seriously slim Sony Walkman and Aiwa players people would bring back to school from the Far East and even the basic things like the sliding buttons were better than products have nowadays: they would inevitably be tiny, sleek, yet beautifully engineered to still be easy to push/slide, they'd be metal, often powder coated to match the body, would involve super low tolerances, and have a satisfying quality reminiscent of closing/opening the door of a Mercedes! It feels like we can't even do them justice now... Or maybe it's just the economics?! Either way, what an era that was!

implements - 4 hours ago

If you want something Walkman-like and aren’t short of a few bob, there’s always:

https://teenage.engineering/products/tp-7

- scratches a similar itch, but is also a:

https://en.wikipedia.org/wiki/Objet_d'art

sajithdilshan - 2 hours ago

One thing I would love to have is a device like ipod nano (or even a smaller device) with like 1TB storage so I can have all my music offline and have with me all the time. I hate the subscription fee services and just want to buy and own my own collection.

dbspin - 2 hours ago

I wonder how far we are from being able to custom spec electronics to locally manufacture low volume dedicated hardware devices at the late 90s Sony level of quality. Is this something that's likely to be possible as 3D printers, cnc machines, AI design tools and microelectronics advance. Or is the combination of materials science and expertise impossible to ever replicate? Basically is a solar punk local fabrication future where you can custom build a CD Walkman, or equivalent technical device - in small run quantities, to high tolerances, making small runs of all the requisite components - even possible. Or do we need to 'wait for' nanobots or replicators for that kind of manufacturing?

rbanffy - 5 hours ago

I always found the MD format super cool. It’s a real shame that, even with BD-like densities, it just can’t compete with a cheap USB stick.

potbelly83 - 17 hours ago

Sometimes reading these articles I can't help but think we've pushed ourselves into a local but sup-optimal maximum technologically speaking. i.e. If we didn't follow the path of trying to stick everything into an iPhone/Android (along with moving everything into the cloud), we'd have a more interesting technological landscape.

sdevonoes - 18 hours ago

Got it. But then why Nike/Adidas/Quicksilver/etc cannot bring back clothes from the 90s?

Buying second hand is not that nice (smells that never go away) and “vintage” places sell min. catalogue buy way overpriced.

rimworld - 30 minutes ago

just buy a astell kern ak jr awesome unit im on my 2nd battery

dotancohen - 7 hours ago

It's all the same arguments as the "Why can't we build another Saturn V rocket" and the like. The parts are no longer available, the technical blueprints that remain do not paint a full picture of the manufacturing process, and the engineers and machinists who did know the full picture are mostly retired and decreased.

raffael_de - 3 hours ago

Not just an issue with Walkmans but also other device types like digital cameras and Mp3 players. Sad because it seems like more and more people discover the appeal of dedicated devices versus carrying a smartphone around all the time.

fsuts - 5 hours ago

Most music is controlled by a few large companies.

If you could demonstrate a revenue stream higher than streaming then they may support. Without that, a struggle, as you need to have exclusives and bonus tracks to differentiate.

With vinyl there are claims of a superior listening experience, that’s not the case with casettes

If any of you are parents of young kids, buy a used book box or Walkman of eBay along with good albums and give them to a child who will love it.

jeromechoo - 18 hours ago

If mechanical time keeping hadn’t made the leap to luxury, I wonder if it would’ve ended up in the same situation as walkmans.

wink - 2 hours ago

I'm generally not zealous in either way of the good old time or everything old is bad...

But seriously, have your vinyl and be happy, I am buying CDs for home use (even in a car it got annoying fast).

But why would I ever go back to something huge, clunky, fragile like MCs (or MDs to a degree)? I'm not saying stop using a dedicated music player (although I've been team mobile phone for music (with mp3s) forever). But the only reason I see for exchangable media would be trading playlists with friends (I hardly did that with MCs or CDs, but ok) - but why not cheap small SD cards. Why do people want their Walkman back? I just don't get it.

ChrisArchitect - 19 hours ago

When I hear Walkman I only think of cassette tape, not MD, but whatever...

Minidisc understandably gone away (until maybe hipsters revive that too like they have with tapes?) but on the tape front ... Maxell thinks they have something with cassette players.... wonder if/how these are selling:

Maxell MXCP-P100 – wireless cassette player

https://news.ycombinator.com/item?id=47497781

leet-stick-7299 - 14 hours ago

Those things are highly prized by flippers now.

waynesonfire - 16 hours ago

I disagree. Sony can't bring back Walkmans because a Walkman won't generate the returns Sony demands. Furthermore, they refuse to open-source it so it stays hidden in a vault.

Plenty of people would lose money, break even, or God willing, make a tiny profit, diving into this problem. Regardless, it would make society a happier place.

lardosaurusrex - 7 hours ago

I am so beyond sick of Sony right now.

I didn't think they'd end right up there aongside the rest of humaniry's treasonous ilk such as Tesla/SpaceX/ChatGPT/Microsoft/Samsung/Nvidia/etc but the whole "we're not making discs for playstation because we repurposed the factory for some slop meant for ai data centres" left such a horrifically sour taste in my mouth that I wish them nothing but the absolute worst.

Hell it feels weird to hate any company more than telecom ones but somehow they all managed; it's insane. It used to be so easy to make fun of comcast and yet compared to all these horrific companies they look downright angelic in comparison nowadays.

Sigh.