Is this the end of the once-mighty GoPro?
amateurphotographer.com171 points by aanet 4 days ago
171 points by aanet 4 days ago
I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get.
You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition.
They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and expensive, and didn’t have the features of GoPro.
These days other brands give better quality video in better quality hardware and more functionality, for cheaper.
GoPro is a US company designed in U.S. with manufacturing in Thailand, China, and Mexico.
Insta360 is a Chinese company designed in Shenzhen and built there, too.
People think this doesn’t matter, but GoPros are used all over in aerospace. If we replaced the brand with Insta360, that puts a big attack vector all over the place.
A similar pattern happened with drones with DJI, intentionally killing all non-Chinese drone brands. And with BambuLabs (founded by ex-DJI) with 3D printers (the only good non-Chinese printer that doesn’t cost 10-100x as much is Prusa, and they’re facing extremely strong headwinds).
Legitimately better Chinese products (incredible engineering) that have massive industrial policy support, probably industrial espionage support (as in the case of DJI for certain), massive influencer marketing campaigns, and near zero cost of capital. When China wants to deindustrialize non-Chinese industries for strategic and/or natsec reasons, they are incredibly good at it. (And note it’s not US-only, China targets basically ANY brand that isn’t Chinese. China absolutely does this to Europe as well… and you can see them doing it in real-time with automotive.)
The only surprising thing to me is how people just act like it’s not happening. I guess for people who don’t have any experience working on federal government adjacent aerospace stuff, the idea of natsec considerations for IT hardware seems entirely abstract, but it’s incredibly real if you do.
If your country’s industrial and defense policy relies on individual consumers making choices that are worse for them on almost all metrics, it’s time to think about on worse payroll your politicians are.
Absolutely true. But China’s industrial dominance is also the government immiserating its people, just in a different way. Domestic consumption in China is famously low, work culture is famously bad (996,etc). And this is because of what their government, not the people of China, have chosen to do.
>But China’s industrial dominance is also the government immiserating its people
Didn't they bring hundreds of millions out of poverty, and built amazing cities and facilities in the past 30 years?
>Domestic consumption in China is famously low
Compared to what, the US? Compared to China is at a historical high, isn't it? And they're doing quite well even compared to like 70% of the world and rising.
> Didn't they bring hundreds of millions out of poverty, and built amazing cities and facilities in the past 30 years?
Yes, but China-bad ideology demands that we ask ”at what cost?”
China isn't bad, the CCP is.
That simplistic characterization is still essentially "China-bad." The CCP is the same government responsible for lifting historically unprecedented numbers of people out of abject poverty. Does it make up for other human rights violations? No. But "CCP bad" flattens a complex and powerful political organization into a fairy tale boogeyman.
> who’s payroll your politicians are on
It doesn’t even have to be foreign - it can just be corrupt self interest.
What other explanation is there for attacking Venezuela and Iran?
Its more like lack of policy. To be clear, we are talking about China winning IoT hardware industry in this case. That’s not a policy.
You could ban Chinese IoT devices. Or spur local industry. But we aren’t talking about the military relying on Chinese hardware or something.
Reads to me like it's free market doing its job, if you think of countries as companies. US just needs to step up its game.
It's not really a free market when one country is heavily subsidizing it's industries
It is not as though other countries could not choose do the same.
It seem to me that China choosing to subsidize industry it is not so different than the US choosing to subsidize Roads, Autos and OIL.
In both cases it does seem to work splendidly as intended.
Other than political inertia (or economic reasons far beyond my ability to fathom) there is nothing to stop the US from following suit.
I accept "free market" is a term of art probably from before global trade reality and could be narrowly redefined to mean whatever one wants (or wanted when it was coined) but in my ignorance I see it simply as free to choose actions and responses.
But I am far far away from opinions I am qualified to hold, think I will shut up now.
Or when one country can print endless money while threatening the rest of the world with all kinds of punishment if they stop using it as a reserve currency.
Stop crying already. US subsidizes a boatload of things.
So ridiculous. So a bit of subsidy is ok, but no more than the US does? As a country that’s suffered from the US subsidising its own industries, my sympathy is zero.
> As a country that’s suffered from the US subsidising its own industries
and the US famously never subsidizes any of its industries...
> Between 2005 and 2024, Chinese firms received on average three to eight times more subsidies than competitors in OECD economies.
https://www.oecd.org/en/blogs/2026/06/industrial-subsidies-h...
I can't read this seriously while being unable to buy any Chinese EVs here in the US.
You can't buy Chinese EVs in the US because China is overtly running a dumping campaign for them. It's an interesting story, read up on it!
What’s the level of subsidy that’s ok?
I'll take a stab. How about something like not more than 50% greater than OECD average per industry? My point: It seems reasonable that some countries was to specialise in certain areas. For example: Taiwan and (East!) Germany chose to build-out their semiconductor industry starting in the 1980s. It has paid pretty good dividends with a healthy amount of industrial subsidies. I also think the OECD should be raising tariff rates to protect against ridiculous levels of Chinese subsidies.
Which industries are the US leading in because of subsidies?
Arms, weapons, fighter jets and so on. The US sounds a trillion $ a year subsidizing the military industrial complex.
The US chose their market (arms). The Chinese chose consumer goods. Go figure.
Basically every "made in USA" consumer product has a DOD contract. The DOD is mandated by law to purchase from US companies, so there is a huge sector of small-to-medium businesses which only exist because there is a guaranteed order coming every quarter for uniforms or boots or other equipment that would likely be 1/3 the price if they were contract-manufactured in China or Vietnam.
Not saying this is uniformly bad, because without the law the number of businesses with the ability to manufacture this stuff would trend toward zero, but it is a form of subsidy.
I wonder if this pattern is true for all militaries in rich countries. I think it sounds like good economic policy. If you want to grow your military, then you need to make sure it is spent domestically. Also, the "finish good" may include lots of parts that were built overseas. Think about a Tomohawk missile: I am sure the microchips are all made overseas. That said, the intellectual property is developed domestically (or with very close allies) and final assembly is done domestically.
If a country hands out enormous subsidies but yet isn't leading in anything, then maybe it's time to consider what structural reasons are causing these subsidies to be squandered and whose bottom lines are being padded.
What US industries get anywhere near Chinese level subsidies.
I heard that when some country wants to pay in a different currency than USD for oil, a coup suddenly happens, or a helicopter comes and the president gets kidnapped