Siri AI
apple.com401 points by 0xedb 7 hours ago
401 points by 0xedb 7 hours ago
I read through the entire DMA rant that apple has here: https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
This feels like it could be solved with a list of permissions that the user has to turn on when using 3rd party AI.
Apple already:
1) requires developers to submit ID to publish an app on the appstore (at least I had to after ~1000 downloads to be able to publish an update)
2) has strong kernel enforced memory integrity and disallowes arbitrary code execution (unless explicitely approved for games like roblox, jitting not allowed tho has to be interpreted).
3) reviews every app update.
> I feel like this is nothing more than Apple being angry that they have to allow people to actually choose what AI they want on their phone.
It's really just Apple being angry about the EU's DMA endangering their golden goose (App Store revenue) and using any meaningful new functionality as a bargaining chip.
They've done staggered geo launches for other features in the past many times, both before and after the DMA was passed, and in this case there's even another great reason to not want to globally launch all at once (AI inference server capacity). If they can at the same time market it as part of their ridiculous turf war against the European Commission, I guess they just have to take the opportunity.
The thing is, Europeans are mostly annoyed with Apple over this, not the EC.
It just reads like arrogant foreigners throwing a tantrum over our laws.
I would call those people uninformed. It's completely reasonable for Apple to be hesitant to roll out any new integration features within their own ecosystem in the EU.
iPhone mirroring for example. Seems like practically 100% chance that if they put that out in the EU they'd be facing lawsuits for not making it work with every Android and Kindle and digital pregnancy test on the planet. And making it an open API right out of the gate is a much bigger undertaking than just making it work with your own devices through a proprietary API that you're free to break at any point and just update your devices to work accordingly.
I struggle to believe there isn’t a significant fraction of EU citizens who are frustrated with the EU’s laws.
At the very least to the extent that the whole setup limits national sovereignty.
Your comment comes across as though you expect us to believe EU citizens are a homogenous whole, who happen to align with your perspective on this matter.
Supranational regulations limit national sovereignty, news at 11.
Across the gamut of regulations the EU has, it's not really the ones that apply to Apple that draw much ire.
On the contrary, it reads to me like they've simply been around, and this is the general impression they gathered. Which may still not even be true, but it makes a whole lot more sense context wise, and is pretty darn different to the conveniently malicious motivation you're proposing. And with this, now your own "royal we" is similarly rendered deceptive.
> At the very least to the extent that the whole setup limits national sovereignty.
That's how anything grouplike works indeed.
> I struggle to believe there isn’t a significant fraction of EU citizens who are frustrated with the EU’s laws.
Sounds like something that'd have polling data coverage?
Your reply almost reads like something an intelligent person would write.
But in reality, and I speak for all of HN here, it just reads like you’re a massive cunt.
> Given the serious risks to users, Apple designed a solution called Trusted System Agent — an intermediary that would allow virtual assistants to safely access the same features and capabilities as Siri AI for devices in the EU. Apple also shared a plan to launch Siri AI in the EU while gradually rolling out this new solution over an 18-month period. The European Commission said no. In fact, the European Commission did not agree to any of Apple’s proposals.
I'm extrapolating (there is less detail in that press release than I expected from your comment), but this sounds to be like it would be the thing that enables such a "list of permissions". I would be curious to know exactly what this agent entailed and why the EU did not approve it.
"Trusted System Agent" imo sounds like an apple approved agent which would only be available to companies that accept apples (likely unreasonable) demands and would completely lock smaller companies out of the ecosystem.
My limited understanding is that it would be a local model that exists only to determine a limited set of local information necessary to answer the user's request. This request and information would then be shared with the third party. Third parties would otherwise not have access into the local semantic model based on user personal data.
Hm, I didn’t even consider that it could be an “agent” in the AI sense. I assumed this meant a service that runs on the device and interposes on requests to access privileged resources and enforces permissions checks on them. That is, the classical sense of the word agent in computing. Perhaps you’re right; in any case I don’t think there is really enough detail here to go off of.
Does siri need to pass its requests through this gatekeeper AI? I bet it doesn't. Personally, I'm generally happy with any answer apple comes up with so long as they're bound by the same set of restrictions as 3rd party companies. I feel like that's the only way to make sure apple won't "accidentally" hobble their competitors. (Like they did with their ridiculous 50c per app install fee for 3rd party app stores).
I want Claude and OpenAI to be able to compete with Siri on an equal footing. Just like Apple maps has to compete with google maps. Competition pushes companies to make better products.
It’s kind of funny that the EU’s regulation here would force Apple to allow options that are worse for user privacy. Apple is the least incentivized to farm data from its users; in fact, that’s a huge selling point. They mentioned it over and over and over in the WWDC keynote today.
In my opinion, Apple is doing the right thing for users. It’s not like they have a huge revenue stream here. Yes, there will be some features or usage that require iCloud plus or whatever to cover incremental cost, but I genuinely believe that they don’t want services creeping in that break their trust with users or their privacy-first reputation.
Apple’s decision (users will have a less powerful product because we’re not vacuuming up their data and using it for profit) is exactly the kind of thing the EU should want. No country has appropriate data privacy guidelines for AI (yet) so opening up choice can’t provide alternatives.
(To be clear, I’d be fine with Anthropic here, but am fine with this state. Maybe because I’m so used to Siri sucking that I’ve given up hope.)
> Apple is doing the right thing for users.
The right thing for users would be to allow user choice, and for Apple to compete fairly.
Apple allowing third party access doesn't automatically mean user data gets hoovered up by OpenAI, Anthropic, etc. It just means users now get the choice, if they want to make that choice. Users could stay with Siri/Apple if they care about what Apple is offering, or choose to accept the risks and terms of service with other third parties.
The EU isn't saying "you must preinstall every competitors offering" its "you must offer the ability for others to hook into the same APIs to be able to offer their own assistant on par with the first party option."
The user still remains in control by virtue of their own choice.
I never understood how any regulatory body is going to decide which APIs in iOS must be made available to third-parties to hook into. So what if I'm a third-party maker of TCP/IP stack and I want Apple to offer me the ability to sell my custom TCP/IP stack to my iOS customers as a replacement for the stock TCP/IP stack that ships with iOS. Clearly no regulatory body has cared about that because it's too niche of a space?
So some government official will scour the entire API surface of iOS and decide which ones Apple needs to expose to third-parties? They have already decided App Store and Payments APIs need to be made available. Now it looks like they also expect off-device foundation models need to be made available to third-parties.
What about making Apple Watch specific APIs in iOS be made available to all third-party watch makers so any one can bring any smartwatch and use it just as effectively as the Apple Watch with an iPhone? What about all the AirPods specific APIs that lets Apple offer a better experience with AirPods than a generic bluetooth earbuds? What about Apple Pencil? And so on... If you go down this path, the list is endless.
> What about making Apple Watch specific APIs in iOS be made available to all third-party watch makers so any one can bring any smartwatch and use it just as effectively as the Apple Watch with an iPhone? What about all the AirPods specific APIs that lets Apple offer a better experience with AirPods than a generic bluetooth earbuds? What about Apple Pencil? And so on...
Don't threaten me with a good time? All of those seem like great policies. The fact that I cannot use an apple watch with an android phone is ridiculous, and vice versa as well.
Should you be able to use a Samsung SoC in an Apple phone?
At some point this is just a debate about vertical integration. Apple can deliver better experiences with it, but of course it limits user choice.
Many people want fully modular, open systems, which is lowest common denominator.
I can see both sides of the argument, but I am so skeptical of regulators deciding what can be integrated or not. If modularity is better for consumers, why don’t they prefer modular systems?
At the very least I think there should be a very clear tradeoff; right now the EU seems to think they can regulate their way to all of the benefits of vertical integration while outlawing vertical integration. I don’t see how anyone could look at that with a straight face.
> Should you be able to use a Samsung SoC in an Apple phone?
How did we go in less than two comments from providing access to APIs that are already present, implemented and actively used by Apple (who in their holy wisdom deem us mortals not worthy to access these the way we choose) to a completely different hypothetical of requiring actively building support for another companies hardware?
Such slippery slopes really aren't helpful, nor in any way comparable to what the DMA actually intends or states.
Yes I'd like some of these too but at the same time I get an uneasy feeling when I think that some potential idiot in a regulatory body in every country is now going to decide which API surface needs to be made available to third parties. If they take it too far, they could end up making nonsensical choices and kill innovation.
Creating competition where it would not otherwise exist is the essential nature of the EU. Originally it was mostly about forcing protectionist member states to accept competition from other member states. But they extended the approach to breaking perceived natural monopolies a long time ago.
The exact rules ultimately don't matter, because the EU is after outcomes. If the current rules don't lead to the desired outcomes, they will keep changing the rules, until they get what they wanted. (Or until their goals change.)
Destroying competition by removing the consumer choice for vertical integration in service of strong security, privacy, reliability, etc.... is mistaken.
It's competing at the wrong level.
The iPhone is a toaster. Nobody's up in arms about whether the toaster takes other manufacturer's crumb tray. It's a television, and nobody's demanding QLED and OLED be swappable. It's a console. Xbox doesn't play PS5 games. It's fine.
There's no real line between hardware / firmware / software / malware ... For what Apple offers consumers, every layer of whateverware should be trusted.
Drawing imaginary lines based on the embodiment or substrates for logic gates is mistaken.
There are lots of phones. Lot's of different philosophies. Stop taking away consumer right to pick a philosophy and design for an end to end experience. It's fine.
Nothing about allowing others equal access to the OS means that someone can’t still choose Apple’s first party services and products.
It’s not an either/or thing, it’s about preventing so called gatekeepers from anticompetitive behavior via favoring their own accessories and services while simultaneously preventing any others from possibly competing.
There’s no valid reason at all a third party smartwatch shouldn’t be able to integrate to the same level as an Apple Watch. No reason third party Bluetooth earbuds shouldn’t be able use ADWL for automatic device switching, etc.
Want to still use only Apple? Great, nothing says you can’t. But at least it would be user choice and there would be actually competition which would lead to better products for all.
Can’t believe I lived to see the day that people on HN start defending vendor lock in and closed platforms as a good thing. Have all the hackers retired?
I think if you actually invested time into researching the DMA you will be able to understand why they are making certain decisions.
Oh, me, me! I spent a few years being responsible for a significant bit of DMA review and CYA and responses to regulators.
I’ve read all of it, multiple times, and been grilled by EU regulators (vicariously, via corporate lawyers).
It still boils down to general guidelines that it’s impossible to know if you’re violating before the fact, and they will not even approve/reject proposals in advance. It’s basically “go read the act yourself, and ship what you think is compliant, and you’ll know whether we interpret the words the same way by whether or not we fine you.”
Good times.
> It still boils down to general guidelines that it’s impossible to know if you’re violating before the fact, and they will not even approve/reject proposals in advance. It’s basically “go read the act yourself, and ship what you think is compliant, and you’ll know whether we interpret the words the same way by whether or not we fine you.”
Companies want to know exactly where the line is so they can figure out how to comply with the letter of the law while doing as much as possible to get around the spirit of the law. This has been demonstrated over and over again. It isn't the job of the regulator to help companies with this process.
Replacement TCP/IP stack sounds like a VPN—which iOS allows
VPN is not a replacement TCP/IP stack. I literally meant the TCP/IP stack in the XNU kernel. It might be an esoteric example but it's not that far off. DMA already forced Apple to open up browser engine layer so third-parties can now bring in their own browser engines in the EU and are not restricted to using just WebKit.
> Apple allowing third party access doesn't automatically mean user data gets hoovered up by OpenAI, Anthropic, etc. It just means users now get the choice, if they want to make that choice.
Apple is also restricted in the sort of consent prompts they give the user. That could matter when a non-technical users is prompted by a third party app to effectively allow unfettered access to all user personal data on the device.
Sometimes when you look at the functional requirements for a feature it turns out to be a bad idea. In the EU, functional requirements can come after-the-fact from regulator interpretation of the DMA. Until Apple determines what those requirements actually are going to be, releasing a potentially harmful feature is irresponsible.
And why is that a good thing? The average user can't even spell Anthropic. Why do you think they can safely pick a third-party model provider that could harvest the hell out of their conversations? The control of ecosystem is part of the privacy and security. My mom's Android phone has like 100 apps that she had no idea how they were downloaded. For real user choices, the vast majority of users just want a phone that they can trust and don't have to be a techie to avoid being exploited. They can choose to buy a phone that can be built from legos, OR they can choose to buy a phone from someone they trust to get the privacy and security taken care of for them. This is the real user choice.
Apple ad revenue is ~10% of rev, with Google deal, and growing. New management is going to turn it less privacy focused company, because Apple needs to pursue growth.
Yep and more like 25%+ of profits (given the google revenue, and most ad revenue, is close to 100% margin).
if for a second you believe that what apple says the regulators told them is the same thing as what the regulators told them, i have a cow farm under the titanic to sell you
This comment casts aspersions while making zero specific claims of wrongdoing. If you have something specific to say that goes beyond the vibes of "everything and everyone is corrupt and evil," that would at least be worth hearing.
Your premise is incorrect; if apple truly wants to do the 'right thing for its users', it would allow choice. The fact that the current crop of likely alternate choices include quite a few companies and offerings that seem far more user hostile than apple's offering doesn't change that fact (it merely raises separate concerns that there need to be more laws such as the EU's DMA, not fewer).
However, even if your premise is correct, it does not matter.
In the end, trying to manage such products (require massive investment, have network effects, offer significant gatekeeping and rentseeking opportunities) is extremely problematic.
On one hand, the market cannot do it properly: There are tons of externalities, and, like e.g. building out rail, the absolutely gigantic barriers to entering the market means the existing players merge into a monopoly or oligopoly.
On the other, the product is too complex and too dependent on continuous evolution to officially turn it into a state-controlled / state-run monopoly (the solution many countries have deployed to solve e.g. how rail, or medical insurance, or road networks, end up in a terrible state if left up to the market).
So what is one to do?
The current crop of mostly US led large companies seem to have gone with a 'just trust me, bro!' argument, with some 'AI is so important you cannot put up any roadblocks at all!' sprinkled in.
And yet these companies time and again prove that they can't be trusted. Which is obvious and logical: Companies must conform to the law, but are otherwise amoral. Or rather, their 'moral' compass has nothing to do with human moral compasses: They must earn money for their shareholders, in whatever legal way they can find that is most efficient, paying as much attention to future company growth and health as its shareholders desire. That isn't just 'what they are incentivized to do' - that is what they are legally *required* to do.
And yet you've gone with a motif of 'but apple is the one company that is doing it right so lets just trust them.. bro'.
There *is* a solution:
Use the fact that the state has powers of persuasion that companies simply do not have. The threat of law, and the monopoly on violence.
Essentially, a state can simply tell a company: The populace have spoken and they value X (say, privacy). They value it a lot. You will deliver. At low cost. This is not a request, it is a demand. If you don't want to or can't, then we shall write laws to regulate you and then *everybody loses*.
Conceptually this works, in a weird game of chicken / madman theory: If the corporation in question believes that society will regulate them into oblivion unless they comply with society's demands even if this means society incurs a great cost, then the corporation *will comply*.
This has happened before. There is no actual law in the US that a movie gets a rating, and the movie industry pays for and manages the ratings of its movies entirely as an internal affair. And yet, in general, movie ratings are stellarly well run compared to what a government run institution would have done.
The reason *is* that threat. The movie industry decided to police itself because it was quite clear that if they did not, the government would have, at great cost to the movie making industry (and at significant cost to society as well, in the form primarily of much worse films).
For some reason that isn't entirely clear to me, CEOs of large corporations that deem themselves 'IT companies' do not understand this part. They will fight tooth and nail to fight every law, and especially in the US, perhaps due to extremely dire and long-term distrust by its populace in its own government, many of its citizens incorrectly side with its corporations on this idea, even though time and again corporations prove that they have no allegiance other than to the almighty dollar (which, to be clear, is not a complaint. That is how society has set them up. My only complaint is that e.g. you seem to have forgotten that this is how it works).
Hence, given that the system works on, in essence, fear / coercion, the only right answer is to do an attitude adjustment, find a massive club, and beat a whole bunch of IT companies into absolute pulp until the remaining CEOs understand.
And before you make a note about the brash, medieval nature of that comment - it is already clear that these CEOs who think they are God's Greatest Gift To This Planet, are already meekly running, tail between their legs, to kiss the pinky ring of a personalist wannabe emperor president. They are _clearly_ motivated by such fear and _clearly_ cannot be trusted to rise to the occasion and be a new form of benevolent leadership for the citizenry.
I wish they were. It'd be so much easier.
> This feels like it could be solved with a list of permissions that the user has to turn on when using 3rd party AI.
The device won't be able to ask for significantly more permissions than Apple asks for their own model for regulatory reasons, nor will it be able to convey the seriousness of granting the permission (e.g. immediately give unrestricted access to the vast majority of personal information/documents stored on the device).
But Apple also architected their system to justify not having constant permission prompts for access to sensitive data. And for regulatory reasons they also can't mandate that competing models have the same architecture.
The regulators and Apple (along with hopefully other AI companies) will need to work together to determine longer-term stable path forward.
Apple could have the same kind of permission dialogues with their own models (and they actually should). Each and every (first-time) use of a feature should:
1) ask for permission explaining the scope
2) warn you about the dangers with a confirmation / nevermind option
1) Acme AI requires access to your email provider in order to execute this request. Grant / Deny
2) You're about to let Acme AI read and send emails on your behalf, this might be dangerous due to X and Y. Do you want to continue? / Nevermind.
1) Asks for access to a service
2) Asks for a specific use-case of the service
2 is permission to act, but you might want to deny access to some parts such as sending email and scope to summarization
> This feels like it could be solved with a list of permissions that the user has to turn on when using 3rd party AI.
Nah, that just shifts the goal posts. If they did that, developers would be whining about "scare screens", as we have already seen when Apple put app installs behind a permission prompt.
They're already up in arms about the requirement from Apple (and Google) to know who is behind the apps that slurp up all your data.
The DMA maximalists won't be happy until Apple releases an anonymous service to automate setting up a Kafka topic to send each iOS user's PII to whoever wants to receive it.
You can downloads millions of things for your computer without kyc protocols. Why are phones in a special class? Your data is being slurped by the people who sold you the phone and you are worried about the small fish.
> "requires developers to submit ID to publish an app on the appstore (at least I had to after ~1000 downloads to be able to publish an update)"
What is the purpose of that?
I didn't really see anything that knocked my socks off. Mostly, it's the promise that Siri now works in the way in which they said it would work a few years ago, when it didn't. I do like the addition of Siri in the context menu, though. I can see that being useful.
It’s the same broken promise every year. All I want is for Siri to set an alarm and open my blinds. That’s enough for me. Makes you wonder how much money Apple has poured into Siri over the years.
A few years ago, the ability to do anything other than a timed walk on my watch with Siri broke. I used to be able to do things like say, “start a 3 mile walk” or “start a 200 calorie walk” and then the latter stopped working and then the former stopped letting me do non-integer numbers of miles and then nothing at all and now I cannot do anything other than start an unmeasured walk or a timed walk with siri and I’m still pissed about that. I don’t want to have conversations with my watch or my phone, I want it to handle simple basic tasks reliably.
Jokes aside, I have been using siri to control my smart home and set my alarm for nearly ten years now. I haven't really had problems with basic stuff like this.
Not in the same request. I often want to turn off 2 lights and the other on, I have to build scenes to do this
I don't know why they bother. Clearly, nobody using Apple products cares enough to jump ship. Apple is never going to surpass Google, especially now that they are trying to build their own assistant on top of Google with one hand tied behind their back.
There's never going to be a situation where a heavy Google Assistant user switches over to Apple for Siri. Anyone who would have switched from Apple to Google for their assistant likely would have done so by now. Siri just isn't a very important feature. It doesn't bring people to Apple's platform nor does it steer them away. It might bother users that it sucks, but it doesn't bother anyone enough that it hurts Apple's bottom line. Frankly, continuing to pour money into that bottomless pit does more damage. I wonder why they do it.
This is completely unrelated to the topic at hand, but what iot blinds do you use?
I’m using Eve Blinds. They integrate really well with HomeKit. They’re a bit on the pricey side, but the setup is straightforward and they’ve been very reliable for me.
All I want is for iPhones to have physical keyboards. That's enough for me. Makes you wonder how much money Apple has poured into touch screens over the years.
Requiring at least an iPhone 15 Pro also seems like a mistake, unless it’s for actual hardware reasons. The 15 is only 3 years old, this requirement cuts off a lot of potential users I think
I think it's the requirement of having 4gb+ vram (for gemma+context) free at any one time, any phone older than that cannot materially satisfy that demand: https://iosref.com/memory-processor
It’s definitely for hardware reasons. They have been aggressively improving the vector math capabilities in their chips, but as anybody who has tried to run a local LLM will tell you, newer hardware works better and you’re always limited in what you can do.
[dead]
> why older devices can't use private cloud compute thats 100% off device is just apple being anti-consumer.
I don't know if it's "anti-consumer" to NOT roll out free cloud LLM usage to everyone. The idea with only giving it to the devices with on-device AI capabilities is that ideally most of the tasks will cost Apple nothing because it will run on-device, and anything more complicated will start costing them tokens.
If they gave it to devices without on-device models, ALL Siri requests from people with older iPhones will suddenly be burning money.
Not to mention, if we assume responses from the cloud are better than the local model, then the older iPhones get an overall better experience than the newer ones.
The design is that there is always a local model capable of forming a remote query with just the subset of local data on your phone needed to answer that query.
They may have decided that local processing was a MVP feature either for faster responsiveness or to reduce cloud cost. It may have been additional memory pressure or a limitation in processing on the previous A-series chip. Or they may have simply decided it wasn't worth creating and validating Yet Another model.
They would have to build the product twice one for mobile chips and one for server, and then there would be functionality discrepancies. Or even worse, the on server one might work better than the on device one that newer phone users get.
If you want hosted AI you can already install the Gemini app or whatever. The only advantage Apple can offer is something that runs on device.
While I generally agree with your sentiment, imaging how they would say it to users: your ai works on iPhone 15 pro but some things will work if it’s a little less private we send things to a server then the regular 15 can do it. Image generation is server based so 15 is ok, but editing an image is not since 15 does not have enough ram but 15 pro does. Etc etc.
Or just say: ai for 15 pro not for 15.
I’m excited at the idea of Siri having its own app, if nothing but for it to not disappear while I’m reading a response.
I mean, in comparison with openclaw, etc. capabilities are ofc more restricted. However I don't want to accidentally delete my entire photo album, so I do understand the direction by delivering useful, but somewhat obvious features.
The demo Mike Rockwell gave at WWDC was interesting. He kinda showed off Siri as like the Star Trek computer for your phone. I hope this is the direction Apple is going to continue in. Having AI as a user interface is way more interesting than chat bots, image editors, or copy editing.
> Having AI as a user interface is way more interesting than chat bots, image editors, or copy editing.
What do you mean exactly? Audio conversation only? If so I don't see it very practical for most of the things
Use android auto Gemini assistant for 5 mins and tell me how interesting it is.
I do this, and it's got some utility some of the time. It's hardly a must-have, and if it cost me money I wouldn't pay for it.
On the initial prompt, it's okay. But it just keeps trying to talk after. Like, just answer my question and do not follow up unless I ask, please sir.
I think the key thing is that Spotlight is now creating a... knowledge graph? of everything on your device for Siri's consideration. That's potentially very useful.
they specifically said "Splotlight Semantic Indexing" which means they generate embeddings of all your "personal context" and store it in a local vector database so they can do on-device RAG.
I suspect it is Kuzu in the backend. I had called it out earlier this year in my article. ".. WWDC 2026 or 2027 introduces any “contextual intelligence” features in Siri that require cross-app relationship reasoning."https://medium.com/data-science-collective/i-analyzed-163k-l...
I think it’s just storing embeddings now.
well there is this: https://9to5mac.com/2026/02/11/kuzu-database-company-joins-a...
Will it change iOS Settings for me that are hard to find by me just describing what I want? Or things like: delete every app I haven’t used in 6 months?
"I delete all your apps since I've been installed this month and I don't have enough records to suggest otherwise, to comply with your request I've deleted every app and also deleted the backups to save space on your device."
Also, just to make sure that I’ve done what you wanted, I will now brick your phone. You’re welcome.
apple's highly opinionated developer strategy has a strength here insofar as they could use it to deconstruct existing apps into generative ui programs that the user may compose to their needs (e.g. putting a webview for cooking instructions above a timer) though of course app publishers would decry it, Apple's never really seemed keen on listening to them.
The second slide on the site is… it’s gotta be a troll from some pissed off designer, right?
Screenshotted in case they change it https://imgur.com/a/n1I3z8g
I believe that is showing the results of a search, as in something like "What Plant was Aga telling me about the other day?". The website doesn't make that clear but they asked questions like that in the keynote (not that specific one).
Lol. That makes it almost make sense. It’s still showing me a summary of a text that uses exactly the same amount of space to convey exactly the same amount of information. Like, that’s just search - i’ve been able to get this info by typing “plant” into the search bar since they added spotlight in iPhoneOS 3.0 back in 2009
It’s also a text from 9:14am the same day.
If this is the second slide in your marketing slideshow, you clearly have nothing better to show.
Does this not work with HomePod? How is an AI voice assistant not compatible with the smart speaker?
I strongly believe Apple can win the consumer AI space. They have incredible distribution and hardware. They just haven’t executed at the application layer yet.
Apple has built the strongest ecosystem of AI-capable consumer products in the industry. I suspect they deliberately chose not to compete in the AI data center race. Entering that arena would have cannibalized sales of their own high-margin devices, while further straining their already tight supply chain for memory and M-series processors.
Apple would never willingly pay Nvidia for GPUs anyway.
Why absorb supply chain pricing pressures and volatility when you can pass those costs directly to the consumer?
what's worrisome is that they continue to fail at it. it's one thing to say "we're still hashing things out". it's another to parade around Image Generation features that are obviously widely not-cared-for and oftentimes actively disliked
Apple cares greatly about their brand yet this has hurt their brand like nothing else in the past decade
It’s worrisome, but it’s also worth pointing out that no one else has succeeded at it, or even gotten close. It’s easy to forget that there are not good well-integrated person AI solutions yet, it’s just chat bots. I think it’s just harder than a lot of people think it is.
I think it's fair to say that OpenAI has at least partially won the "consumer AI" segment.
Yeah but OpenAI isn't building phones. The real winning would be Google's deep integration of Gemini into all of their products.
Also, even when you DO get AI into products, consumers might not like them. The overuse of copilot led to a barrage of Microslop jokes, for example
absolutely agree.
but Apple isn't known to make grand promises and then not keep them, is it..? usually they just deliver what they say they will
yet i've been reading about "well they promised AI Siri two years ago and Siri still can't set an alarm right" in every thread even remotely related to the topic
i don't remember reading this much about anything else. it seems to have soured people quite a bit, at least in my internet bubble
Apple hurt their brand so much. That the five ecosystems all work together better than anyone else.
And the Mac Neo is a best seller. Yep they really hurt themselves?
The only thing hurting Apple right now is memory like everyone else out there all because of the AI data center fiasco.
on the other hand failing at it or pushing it to the edges until they figure out where if anywhere it would actually make sense (which is I believe the entire crux of their strategy) might equally reasonably be helping their brand.
I don't see strong evidence the average consumer is demanding 'AI features' in everything. I mean even amongst the technically inclined this is often bemoaned, anecdotally.
thats exactly what i'm saying they should be doing, but aren't. we're in agreement!!
why don't they just wait and not ship any AI junk at all? instead of promising a Siri AI rework, which then doesn't deliver? or Image Generation stuff that feels wildly put of character and generates tasteless and often downright creepy images?
not to mention that all of the new AI stuff they announced won't go live in China and the EU for a while.
why not do exactly what you proposed and wait it out? instead they seem to be trying to deliver AI stuff and just unable to.
there's also reports that apple execs held a secret emergency "oh shit what do we do about AI" type meeting.
they very much didn't intend to be this behind
If anything, shipping and sitting on the previous incarnation of Siri as a basic feature set to shut up iPhone users for a few years while everything else matured might be viewed as a very shrewd move ten years from now.
That's one way of looking at it. Alternatively; Apple had their pick of the litter at TSMC for half a decade, and Nvidia beat them to 5 trillion total valuation with their design chops alone.
I mean have they, they have an outright majority share in iPhones in some markets, including the US, and lots of other stuff that sells reliably. Granted, I'm sure they'd love to have another blockbuster product, but having what amounts to "utility" status for a $1000 device isn't too bad.
Rest assured when they do have it figured out, we'll learn how they invented LLMs and AI chatbots.
ironically they respect user privacy the most and collect the least amount of data that’s why they lag behind ai i don’t understand why you would expect them to win
> I strongly believe Apple can win the consumer AI space.
Why? What strengths and structural advantages do you think thy have?
What black swan situation could arise that Apple cannot counter?
I just can’t imagine another computing device from a competitor company that 1) threatens the smartphone 2) apple couldn’t copy and mass produce at higher quality
If there’s truly an existential threat to its device business, Copy Well
Apple has over-promised and under-delivered so many times in this space, going back to the launch of the original Siri.
So while they could win, it’s pretty hard to get hyped about it before we see real-world tests.
Most people don't care that Siri doesn't do very much; if anything, people outside of HN are already sorta sick of AI features being shoved in their face.
Siri has always been pretty useful for the things I use it for: setting timers and reminders, and turning off my lights after I'm in bed.
What’s real world test phoning home to the server if Google can make a Pixel look good by phoning home what do you think it’s gonna be different with an iPhone that six years ahead in the processor area? When it phones home?
In Feb this year, when I analyzed KuzuDB's source code, I predicted Apple's reasoning to buy them was to introduce Siri with cross-app personal context. "..WWDC 2026 or 2027 introduces any “contextual intelligence” features in Siri that require cross-app relationship reasoning." https://medium.com/data-science-collective/i-analyzed-163k-l.... There is no confirmation on which tech is being used to achive that though
None for the EU
Is it available in China at least or is this another “50% of the userbase gets nothing new in the OS update” year?
Edit: https://x.com/wongmjane/status/2064052590992916840?s=46
Lol
Both the EU and China put enormous risk on misstepping. If you raise the cost of distribution, even just through time-cost, don’t be surprised when it fucking costs
One of the presenters said they're working with regulators in China and the EU to make it available eventually.
In the EU case, Apple weaponizes people's ignorance about regulation. Apple pretends that the features everyone else has been shipping left and right somehow need extra paperwork and special approvals, because (…checks notes…) pro-privacy EU laws let zero-privacy competitors sail through, but block implementations that offer more privacy!?
What's really happening is Apple unilaterally withholding features while making vague noises about regulation as bargaining chips in talks with EU regulators where Apple is trying to weasel out of punishment for breaking anti-monopoly laws.
I don't think it's unfair to say that the EU scrutinizes Apple (and a few other megacorps) a great deal more than most other companies. Some zero-privacy competitors might be sailing by right now simply because they aren't already caught up in the EU's red tape. Which isn't to say Apple doesn't also wield that red tape as their own bargaining chip, like you said.
They don't scrutinize brands but specific products. iMessage is exempt from DMA, for example, while WhatsApp and Messenger are not.
I’m sorry, but the DMA is mandating Cambridge Analytica-type access to data. That whole scandal was people on Facebook granting a third party access to all the data they had access to. And Cambridge Analytica lied about how they were going to use it.
Facebook got roasted for this, but now the EU wants the same open data policy from every big tech company.
Oh wow... Cambridge Analitica had access to all the data Facebook had on you without you knowing it and without you knowing the extent of the data Facebook had on you. EU wants you to be able to knowingly install apps on your phone and give them access to the data on your phone you chose to.
These are the same to you?
It IS regulatory. The EU wants “anything Apple AI can do you have to let other AI providers do with equal access”.
Which is fucking stupid, and Apple will never, ever throw open the gates to something so dangerously braindead. Their entire reputation depends on it.
And China is kinda self-explanatory.
China will get there first why because they’re run by engineers. Yes, they will have some stipulations but if you show them a good idea, it’s a good idea. They won’t stand on ceremony and say not invented here.
Yeah I hate freedom too.
You already have it. If you’re a fan of the “A loaded gun in every crib!” style of “freedom”, go buy something that isn’t an iPhone.
This isn't really true. AI laws in the EU mandate that Apple give full access to everythign on the device to third parties.
It's legit to be skeptical on the privacy front, but giving deepseek access to my entire phone. Or the TrumpAI at some point in a dystopian future seems... not great.
What’s your source for this?
Opening up an API does not mean that everything on the phone is accessible to anybody.
They’re actively asking developers to index all the content in their apps, to provide Personal Context that Siri can use for user requests. And to create/index the actions available in the app.
So, where developers comply, all of that content is now accessible to those alternative implementations.
It’s not full read/write of the phone, and it’d exclude obvious secrets like passwords, but it is quite far reaching access.
I don’t know what sort of restrictions they can put on the alternative implementations. Can I vibe code one and have it live in a week? or is there a minimum bar?
We may have a different view of what 'giving access' means in this context.
The way I see it: If a user willingly (1) installs another AI app like deepseek and (2) willingly gives it access to 'full phone and app data' with a warning screen or setting of whatever that seems... like a good thing?
I may not agree with those users that it's worthwhile providing their full private data to [some AI startup X] or [Some Chinese or US AI company that will hover up as much for their own use] but if the EU forces Apple to provide this as an option, that sounds good to me.
The whole point of the regulation is that the data on the device is _the user's_ data and if Apple can have its AI services work with the user's data, competitors should be able to do the same.
From my (admittedly European) perspective it looks like Apple is just throwing a tantrum here.
I don’t have the EU perspective, which might be changed by things like GDPR, but I prefer Apple’s stance that “no one should have this data, not even us”.
One reason is that the data on a user’s phone isn’t solely owned by them. Some of it is shared with other people, or “belongs” to someone else: chat, email, shared documents, photos of people, contact information, etc.
In a corporate environment, this is more explicit: you have access to company information, so the IT department controls what apps you can install / run, because individual EEs won’t always make the best choices.
Second, I think app developers are more likely to share more data, if they know that the shared data doesn’t leave the user’s control. And that (presumably) makes the feature work better. If I’m developing an app, I’ll think twice about indexing any sensitive data, if I don’t know where it was going to end up.
Could the restriction not be the device owner choosing to use it? If some rando vibe coded an app and the os told me all the things it can access, I'd probably want to trust the developer before installing it. Why do I need to beg Apple's permission to use software better than their first party offering?
Because you made the choice to trust Apple when you bought an iPhone. And while you may make a deep study of who is providing your alternative AI app (is that even possible with openAI or Copilot or Gemini?), the average use will pick something shiny and lose their savings when it transfers their bank balance outside the country.
I think because they themselves have it access everything on the phone so it has to be equivalent.
Nice, waiting to see what they’ll market as “the feature” for when they run ads outside of the US
Wrong. It's some for the EU.
>EU users will be able to access Siri AI on macOS 27, visionOS 27, and watchOS 27.
https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
Change your region. I've done so and haven't particulary noticed anything off, all the EU specific apps are weirdly still available in US appstore.
The OS restriction aren’t merely based on the region settings, they are also based on Apple Account region/country and on the detected physical location of the device.
Most of them are, some are annoyingly missing. It’s possible to install apps from two different app store accounts, but it’s 10 times more annoying than on Android. Additionally, there are some EU only features, such as third-party NFC payments.
Apple’s performative DMA outrage is getting more pathetic by the iOS version.
You can easily change your account region back and forth on iOS. Meanwhile Android has a bunch of extra checks and includes a 12 months delay before being able to switch it again.
A family member lost years of irreplaceable photos and paid apps due to account lock, and doing this across two countries they were legitimately residing in triggered it.
I switched from android to iOS 7 years ago and I’ve actually been debating going back just because of how bad iOS is at AI. And every other facet of my life, I am finding ways for it to save my time on an almost daily basis. And yet on iOS, just finding something from a text Message is still a nightmare.
Siri seems to rarely get better and sometimes actually get worse.
Siri got nerfed a few years ago. “Here’s what I found on the web” is now the default answer. It used to pull answers from the search results
It’s the keyboard for me. I don’t remember making as many typing mistakes when I was on an Android phone. It’s also infuriating trying to “select all” for copy or move the cursor to beginning with the spacebar motion. I swear it’s like I’m using a phone in a dream sometimes.
Yup. I switched to iphone very briefly, and the typing experience was so bad that I returned it for a full refund.
For me it's all the above and lack of multiple-item clipboard. It's incredible how much time it saves on a phone...
Did iOS ever get OCR based copy/paste?
Pixels have had it for years but I think it's in every android phone now; from the app switcher you can press and hold and the system will OCR the text and allow you to copy it.
Because so many things _still_ don't make that easy to do on mobile.
> And yet on iOS, just finding something from a text Message is still a nightmare
This has been a problem on iOS since the dawn of time and has nothing to do with AI
AI has just made it worse, both directly (search doesn’t function like standard search anymore but also nowhere near ChatGPT) and by comparison.
I can go ask Gemini questions that require it to get information from several emails at once like “which x vendor had the lowest price”. Im assuming it can do the same with my texts or, if not yet, it will soon. I had zero such faith with Apple.
I will wait until the fall and see if this looks like the germ of something actually useful before deciding if I’m going to switch.
Nope, it got markedly worse since AI. You used to be able to search for string literals, so if you remembered one obtuse phrase from a group chat, you could pull it up instantly. Now this 'intent' search will try to search for what it thinks you want, not what you typed. AFAIK, there is no way to search for literals anymore, thanks to AI.
no, you don't understand - iOS has no AI because Apple cares about your privacy!!
Microsoft cannot compete in browser race and has to adopt Chromium.
Apple cannot compete in AI and has to adopt Gemini
Google is a really amazing company.
>Fix passwords with a tap. >The Passwords app alerts you to weak or compromised passwords and can update them on your behalf without the hassle.
Finally, I hope this works well. Personally one of the worst things to deal with.
Apple Passwords reliably updates passwords in its database before the password is confirmed to be actually changed. I've been locked out of accounts many times to this. They really need to focus on these basic UX issues.
1Password gives you access to previous passwords you had for that reason.
Unfortunately not for other fields like email, notes etc…
IMHO the perfect password app could just keep all previous versions of any field until the user deletes the history.
1Password does do full previous versions. It might be a newer feature, I’m only seeing passwords, not full versions, prior to 2018.
All that data is lost when you migrate accounts though. I went from an old to a new 1P account and did the official way to copy (NOT exporting it to a text file and re-importing that way, actually copying it from the interface) and no version history persisted :/
https://www.passwordstore.org/
git + somesite.com.gpg
https://github.com/FiloSottile/passage (or: forked using AGE instead of GPG)
I'm (slowly) working on a version controlled local-first password manager for exactly this reason.
Keepassxc is local first and has password history. Check it out before building.
Does it at least store the old password for a while in some archive, like most competitors do?
It goes in the “View History” section of a password entry, with an option in the 3-dot menu for “Clear History”. Not sure how long this is kept
Yep. I get anxious when Safari starts to offer a new password for an existing account. Having access to previous passwords would be such great UX, but no, no such thing.
I'll believe this when pigs fly.
There's a 0% chance it will work. Most websites I've seen have one or all of:
* Force you to use email or SMS as a "second factor" to unlock changing password even if you know the old password
* A stupid idea of password complexity usually requiring one of a finite set of 5-8 "special characters" which is often only revealed after you've chosen a password that doesn't have them. Or in some cases even banning characters other than the ones they check for. There's a standard for this where you put a regex on the password field, which a good password manager will always use, but the kind of idiots who think limiting the entropy of passwords to increase security is the correct way to do things almost NEVER implement this.
* A maximum password length, even as short as 16 characters in many cases
* CAPTCHA etc.
Any effort spent on this would be better spent elsewhere, including even educating other companies on how passkeys should be used.
> Force you to use email or SMS as a "second factor" to unlock changing password even if you know the old password
Apple has detectors for codes sent via email or SMS, if your email account is one that is configured with the OS mail client.
> A stupid idea of password complexity usually requiring one of a finite set of 5-8 "special characters" which is often only revealed after you've chosen a password that doesn't have them. Or in some cases even banning characters other than the ones they check for. There's a standard for this where you put a regex on the password field, which a good password manager will always use, but the kind of idiots who think limiting the entropy of passwords to increase security is the correct way to do things almost NEVER implement this.
An AI agent can read the failure message and craft a new password
> A maximum password length, even as short as 16 characters in many cases
Same deal
> CAPTCHA etc.
While there's always the complex solution of scanning the image and trying to detect what is going on or slide the puzzle with enough of a curve to act like the motion of a human limb, there's also Private Access Tokens, supported by both Cloudflare and Google-provided captcha systems now IIRC. The OS uses an anonymous system to assert a single bit that there's proper browser chain-of-custody.
> Any effort spent on this would be better spent elsewhere, including even educating other companies on how passkeys should be used.
There are proposals as well to provide API to do upgrades from passwords to passkeys as well automatically. Nobody said the feature has to always use AI - but it may help the feature be robust enough for people to seek it out and try it.
Don’t forget those sites/apps that split the sign in process across five screens for bow good reason or those with mislabeled fields that password managers can’t pick up on.
I don’t think I’ve seen a single category of UX fail as hard and as often as auth screens do. It’s like at some point after 2015-2017 developers were struck with mass amnesia and forgot how to build decent login UIs.
Some of your points are addressed by: https://github.com/apple/password-manager-resources
They may be limiting entropy to make it easier for users to remember their password. A user that can't log in is most likely one that will churn.
I don't think firms like the electric company or (payroll company) ADP are worried that I'll churn.
Also, the Venn diagram of "memorable" and "reasonably secure" really only intersects in the region of "Correct horse battery staple" phrases -- and the problematic sites I'm talking about nearly always limit length, which thwarts that type of password terribly. What is the purpose of maxlength on a password?? These shouldn't be stored in any form other than a hash, so unless long enough to pose a DoS threat during the hashing process, length is truly none of their business.
The entropy of a hashed password is limited by how many bits long the hash is.
1Password has been able to do this for five+ years. Frankly, it doesn't even really need agentic AI, although a talented team could probably make it perform better with agentic AI.
I don't really believe in Apple being that quality team.
> I don't really believe in Apple being that quality team.
Why?
Maybe observing Siri for the past 10 years?
They have no expertise in this area and their software quality as never been worse.
its clear from their efforts thus far (image playground jesus fuck) that AI and even prompt engineering talent actively flocks away from them
Haven't you heard? Prompt engineering is dead. The cool kids are making Claude prompt itself. They're writing loops, not prompts. It's all about optimal tip-to-tip efficiency now.
“I don’t prompt Claude anymore. I have loops running that prompt Claude and figuring out what to do. My job is to write loops”.—Boris Cherny
I mean every api/app/website has a different way to do this. If there was a standardized api that everyone could conform to to allow this automation I would be all for it. I assume 1p does this by writing custom code/rules for dealing with the most popular sites out there and then erroring out for anything else.
AI could potentially help solve those unpopular site/app/whatever edgecase.
I hope they don't feed the actual password into the model.
They’re adding vibecoded shortcuts (the high level scripting for Apple devices). Hopefully that means they worked out some of the long-existing bugs and missing features, but I’m not optimistic. Still, could be a useful tool, especially for less tech-literate people.
If they are ok with shortcuts being vibecoded, maybe it's time to expose a proper programming language to the end users as well.
All my automation shortcuts can be easily explained in pseudo code under 5 minutes, but it took me ages to put them together because that weird UI/UX forcing me to drag-and-drop squares around to manipulate data structures. Programmers hate it, non-programmers can't understand it, it is not designed for anybody.
100%. It’s accessible to only the truly stubborn among us who have no other option available to make things just work.
Just updated to see if I could make a shortcut to toggle `Reduced White Point` accessibility shortcut.
"Try describing something different for the shortcut."
I guess I shouldn't be surprised that it still doesn't work.
I just tested this myself. I wrote “flip the reduce white point toggle accessibility option in the settings app” and it worked perfectly. Run once to set it and run again to disable it.
Lol that sucks. But FYI you can set it to a triple press of the power button.
It increases the value app developers might get out of offering shortcut actions - similar to how the advent of MCPs seems to have kicked a bunch of SaaS vendors into offering a clean API, the advent of Siri being able to tap into shortcut actions - and script them - might make it feel more worthwhile to app devs to open up deep functions.
How long until they allow sandboxed vibecoded apps?
Seems like the logical next step
They are very far behind, this doesn't feel like catch up.
> Aga sent you a message about Calanthea, a plant.
> Aga: have you heard of Calanthea? It’s a plant.
Really groundbreaking use of AI!
They are a few years late to the party
> coming this fall
I believe we also heard that a couple years ago.
Went out of their way to show actual usage of these features on actual devices in actual people’s hands
Heh, I noticed the same thing, after the DaringFireball callout last year about the normal product demo progression. It looks "real" this time, but the question is how far along we are: will the journalists have a chance to play with it at the event?
It’s in the developer beta, people are posting videos of it, e.g.: https://x.com/iupdate/status/2064078761856037112?s=46
In a pre-recorded video after who knows how many takes.
15 years ago they had the balls to run Siri live on stage: https://youtu.be/6rL9EL2LlrA?is=5yMQxs0C2VAC5Lwz
You could see jitter in the reflection on the MacBook as the guy typed, so that all looked great.
The responses came in very fast though, so I’m sceptical that the latency is representative (or that they didn’t cherry pick results, but they looked LLM generated). We shall see though.
Even for live shows they'd cherry pick specific scenarios that were known to work, and those would sometimes fail. IN a heavily produced pre-arranged pre-determined marketing video? It was as polished and made as smooth as possible.
I think that’s mostly okay, I just worry about the times. It was like 2-3 seconds to search and pull context then generate the answer.
I’m writing AI apps these days, and even pulling Gemini 3.5 flash on Google Cloud takes longer to get a multi-step response.
Obviously the video is not representative, and there are fast models on fast hardware. But if this takes 2 minutes it’s not very compelling to users.
My number one question is can I turn this shit off? I don’t want AI infecting and having access to my whole fucking life. They don’t say anything on this marketing page.
I wonder how much of Siri AI is Apple-developed and how much of it is Google-developed as a result of Gemini. The a) search demos and b) image generation demos seem unlikely to have been done by Apple alone, the demos being closer to Google Search and Nano Banana respectively.
It looks almost entirely like gemini. The images they showed are obviously nano banana, and the text responses are almost obviously Gemini (I say as a somewhat frequent Gemini user).
I'm sure they customized some of it, but this looks basically like Gemini integrated with iCloud instead of Google Workspace.
I'm curious what the obvious tells were for you. I never use any of these tools so I do wonder what sets them apart for those in frequent contact.
The images were the biggest tell, generating using a reference photo of a person, at least Gemini and ChatGPT have two distinct styles. ChatGPT is a little less uncanny valley than Gemini which tries to be too realistic looking, in a bad way because it tries to preserve the original person in the photo, but still can't seem to help altering facial features.
The text responses had Gemini's verbosity. Asking ChatGPT to show me iconic dishes from both Brazil and Morocco (Apple's example), is much cleaner, less verbose. Quick list of dishes and links to the recipe. Gemini just spews a wall of text and bullet points and goes on and on with fluff. Tons of "What this dish is" "Why it works" Same with its frequent use of tables, which I see less of with ChatGPT.
Each Siri demo they did in the keynote had that hallmark verbosity I typically get with Gemini without prompting it to not do that.
Yeah I noticed the same things! I've been using Gemini on my Pixel a lot like this and this feels like Siri skin for Gemini
There was not a single thing they launched that I have not seen Gemini already showcase capability or existing feature wise
The only thing you saw was phoning home, that’s what’s gonna be interesting when Apple releases their version. Is it phoning home 100% of the time or can you turn off the Internet and have it perform in the same way, there will be plenty of YouTubers that will give it the test a test I might add that they haven’t done up until this point for anything that Google has put out?
Is Siri any more or less than “just” an agentic harness such as OpenClaw? How much of what that harness does is up to the LLM or the harness itself?
In my mind the Gemini LLM defines the bounds of capability and capacity, but any actual functionality or usefulness (or lack of) comes from Apple’s Siri harness.
I was wondering the same. I have to imagine it's mostly Gemini, unless Apple has a big, secret, SotA foundation model no one has heard of? But if it is Gemini, how does that work with their Private Cloud thing? Are they able to load the Gemini weights into it?
IIRC Apple cut a deal to have their own version of Gemini that is hosted just for them.
This looks pretty promising to me. It will likely replace the need to set up OpenClaw for average personal users. The work of getting email, messages, and all the personal data on the phone as context seamlessly is not as straightforward as one might think.
I'm curious how the pricing will work. Would it be free up to some limit and then some subscription pricing? I can't imagine it can be free unlimited usage given the price of serving these models.
Craig mentioned near the end of the keynote that compute intensive things (like image generation) will have rate limits that can be increased bundled with their iCloud + plans. I imagine any request that gets routed to their cloud compute will be subject to limits as well. He positioned it as a value-add to their existing subscription but I suppose that can change.
I doubt the average personal user knows what OpenClaw even is though Google is also producing competitive stuff.
This is why OpenAI thinks it needs to build its own physical devices. If Apple is only allowing its own AI to operate at the OS level, then that leaves OpenAI with no choice but to build their own.
Meta also realized this and attempted multiple times to build their own hardware but they've given up each time. They started as early as a partnering with HTC in 2011 to make a Facebook phone.
Quite frankly, I'm kind of excited to see what OpenAI can build. I think an AI-first phone could challenge iOS and Android. It's a new paradigm and if OpenAI gets it right, it'll be very hard for Apple and Google to pivot.
I personally think chat + code is the future of apps. For example, I find myself wanting to do many things inside ChatGPT instead of traditional app because I can tell it to do things that are simply impossible on a static app UI. For example, I have some data I want to send to an app but before I do, I want ChatGPT to clean the data in some way first. And then after the data is uploaded, I want ChatGPT to pull some data off the API and make charts that I want to see.
I imagine a world where very intelligent models run at 10k tokens/s, app building is extremely standardized, and it simply builds any app you want inside the OS. IE, if you want a dashboard of your health data, you ask it to build it almost instantly exactly how you want it. I'm already doing something similar today but it's slow and not easy to do for non-engineers.
> If Apple is only allowing its own AI to operate at the OS level
Incidentally, that’s what’s preventing Apple from rolling out their OS-privileged AI in the EU, as the EU mandates equal access for competing AI products. It will be interesting how this plays out.
I don't personally agree with EU's mandates. I think it's ok if Apple only allows their own models to run on iOS at the OS level.
If OpenAI makes their own AI-phone, do they have to let Anthropic and Deepseek run their models on it too?
> do they have to let Anthropic and Deepseek run their models on it too?
provided it gets big enough, yes. the EU's position roughly is "if this hurts an entire market just to benefit you, and lots of people use / rely on it, then you gotta allow it"
Then the EU’s not gonna get anywhere the US and China will just sail along. The lawyers in the EU are essentially cutting their throats building hardware and operating systems cost real money and time which is one of the reasons Apple is using Google’s model for $1 billion a year. (when Apple finishes their models in house, Google probably will be dropped). Like dropping Broadcom, Intel, or Qualcomm in 2027-28).
It takes real time to drag along five ecosystems. That is the main reason it’s taking Apple longer than they’re so-called competition? Noticed that Google and Microsoft only do bits and pieces. Microsoft has no mobile and Google at its heart is an ad company the processor is six years behind.
that's the most common criticism. can't say i disagree.
though monopolistic practices are unequivocally bad and used to get struck down. one may argue this is just another instance of disallowing monopolistic behavior.
the DOJ used to have sharper fangs than what the EU is doing now
Why can't Anthropic or Deepseek take the big risk to develop their own phone? It doesn't seem right that they can simply use EU laws to hop on the ride for free without taking the same risks.
As a consumer it also doesn't seem right that Apple can just use all their private APIs that no other company is allowed to use to tell me what I can and can't use on my phone. If I want Anthropic to have the same level of access that Apple grants itself on _my_ phone, I should be able to do so.
Don’t buy it you have Android which is 3/4 of the world? What’s the problem? You also have Windows which is also 3/4 of the world.
If I want Anthropic to have the same level of access that Apple grants itself on _my_ phone, I should be able to do so.
If people want to buy open hardware, then just buy those. If they don't exist, make them yourself.
the EU feels like this falls under monopolistic practices, which it has deemed illegal. the buck stops with the politicians - there's no reason other than "the EU thinks it's bad for the economy and should thus not be allowed"
OpenAI is not a hardware company or an OS company and they hardly have the money to pay the real cost in the long-term, if Amazon, Meta, Google and the Linux crowd are having trouble, OpenAI is not gonna get the job done.
>Meta also realized this and attempted multiple times to build their own hardware but they've given up each time. They started as early as a partnering with HTC in 2011 to make a Facebook phone.
I was working in cellphone sales at the time and I can tell you no one wanted that phone back then even when Facebook was massive. An easy to hit facebook button was not a value add anyone was begging to exist.
Although with how many phones now have stock forced installs of Meta apps perhaps they won their con in the long game.
Similarly no one really wants a physical AI device, and attempts at such are pure techbro hubris on the companies part.
I think I want a physical AI device.
I want an AI assistant that I can use truly hands free. I keep my phone in my jacket when I'm riding my motorcycle. I want to be able to start, stop, adjust, and check details in route guidance. I want to be able to ask what the weather is like ahead on my route. I want to be able to ask it to start looking for a sensible place for me to stop for fuel and/or food without making me do a big detour.
Actually I would also quite like better driving directions, since I can't look at the directions on a screen.
Similarly no one really wants a physical AI device, and attempts at such are pure techbro hubris on the companies part.
The chatbots(ChatGPT, Claude et al) showed Apple exactly what can be done, the user base is already well primed. So this is a product definition done for them to execute. If done well they will be able to provide a much stronger integration into the day to day use cases than the chatbots, and can siphon off user time from them. This time around the end to end is easier with Apple Intelligence and more importantly llms doing the work Apple is floundering at. So I am hopeful, but I still see the os/app level integration as not enough in terms of functionality to make it a hit. The primary use case for llms is still conversations and search. Apple should be focusing on that aspect primarily and also add the os/app level integration as a bonus - as something only they can do. If they just do the latter, it will not be as much of a success. Let’s see how they execute.
EDIT: To provide meaningful chat functionality they have to either eat up the cost or charge a subscription for it. This will be first time they charge for Siri - a product that doesn’t garner any positive reviews. This gets even more interesting to watch
> This will be first time they charge for Siri - a product that doesn’t garner any positive reviews.
It seems like revisionist history to say that; lots of people were sold on iPhones years ago because of Siri. They have one of the few business cases for voice assistants, which are notoriously difficult to actually monetize, that actually makes any sense, since "selling iPhones" is meaningful and "selling a subscription" would be nice on top of that.
If they are using some mid model and are stingy with web search, I won’t use it more than a couple times.
Before they add AI they better fix the frigging search function in settings, it is horrible, you need to know their exact words, and Apple has a funny naming sense. Hierarchies nested so deep you never find anything. I come to use Claude or ChatGPT to tell me the right incantations to find a setting.
I don't even know that it's knowing the exact words, it just seems like sometimes the search decides it's just gonna give you no results because the vibes were off.
I'm almost sure that sometimes searching the same thing will give you the result and sometimes it won't.
Why would they wait so long to launch this? With every passing day countless people further ingrain ChatGPT / Claude as their default chatbot...
It's funny, I'm so thankful none of my Apple hardware is new enough to run much of this garbage. I'd switch off as much as I possibly could anyway…
Why?
For me, it feels like a prompt injection based security nightmare.
Literally every file on my mac and every site I browse is potential malware.
Edit to add: every email and text message as well.
In English!? Someone please Apple that LLMs can deal with multiple languages at once without the old “go to Settings to configure your language”
I wonder if the language support is the voice part of the assistant? It took a while (years) for Siri to speak my native language back then.
Not with the EU, support isn’t coming the lawyers in the EU won’t get there before the engineers in China.
Wait, I got an iPhone 15 Pro Max because supposedly it was compatible with Apple Intelligence. But now it’s not supporting this?
To be fair, the iPhone 15 line came out before Apple Intelligence was even announced.
It's the iPhone 16 line that feels a bit shitty not getting the latest and greatest since it was advertised as "built for Apple Intelligence"
Apparently the 17 Pro is the only currently released iPhone that will get the best local model. Which I suppose makes sense considering it has 12GB of RAM compared to the 16 Pro's 8GB.
Apple splits processing between an on-device and cloud-hosted model. As time goes on, devices will be more capable of doing more processing locally, and it would be expected that the cloud-hosted model gets more sophisticated.
Your 15 Pro Max supports Apple Intelligence. Newer phones can answer more questions without going to cloud infrastructure.
They should have changed the name as per branding. I hear Siri, I subconsciously associate it with really bad software.
I hear Apple and I associate with it with laughable AI integration, an unserious UI, and buggy software.
Apple’s entire software stack has a branding problem.
I sincerely hope this can all be disabled.
I wonder if Apple actually posttrained or at least finetuned this model or if it's just standard gemma. I feel it'd be bad practice if they didn't at least have some training atop it for apple's tools. Also you don't really hear much about apple's in-housed private compute servers anymore, did they get outmoded? I only hear about them using nvidia now.
I wonder if they got around to the Finder date-sorting bug that's been around for about 10 years.
The killer app would be a locally run Siri that learns about you and your preferences.
The automatically update of my compromised passwords on websites is very impressive, and I wonder how it's achieved.
In my opinion, this is late by almost two years. This should have been the v1 when they first presented Apple Intelligence.
> Available on iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPad models with M4 and later and at least 12GB of unified memory, and Mac models with M3 and later and at least 12GB of unified memory.
It’s really disappointing to see the on-device models being limited to so few devices. And this was after the iPhone 16 and 16 Pro were marketed so heavily with supporting their now failed effort at AI.
Apple has pulled a Tesla here. FSD on HW3 cars is stuck on old software with no upgrade path as of now. Tesla is potentially justifying it by calling it "FSD (Supervised)" so they don't have to do an expensive retrofit to them even though they sold these cars originally with the promise of fully autonomous driving.
All the iPhone 16/Pro owners have been waiting for Apple Intelligence features announced from that WWDC 2 years ago. They didn't get delivered and now won't ever be delivered with on-device intelligence due to the 8GB RAM limitation.
I’ve got a 2023 Mac Studio M2, and was dismayed by the M3 & later. So I’ve been trying to track down more details. That specific device list is only for:
> Apple’s most powerful on-device model and the features it enables, like expressive voices and more advanced dictation, […]
On other devices, I think there’s still on device support (just not with the “most powerful model”), for these devices:
> Apple Intelligence and Siri AI in iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 are available on iPhone 16 models or later, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), MacBook Neo (A18 Pro), iPad models with M1 or later, Mac with M1 or later, Apple Vision Pro, Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone nearby.
This is from the footnotes on https://www.apple.com/newsroom/2026/06/apple-introduces-siri...
I do wish they’d been more clear about what the “advanced features” are :(
That's specifically the secondary, more-powerful model. It was only mentioned in passing in the keynote, but on this page anyway, it seems to be just the improved dictation in Siri and ability to customize pacing, etc.
I'm glad I've been sitting on my iPhone 15 Pro Max... I'll upgrade someday, if/when I need to and the software updates are compelling, but I'll see how things run on my M5 Macbook. But the 15 Pro Max isn't subpar in any other way.
The 12gb number is weird, but also telling.
iPhones have 12gb, current Neo has 8gb, the next gen Neo is speculated to have 12gb (as it'll be based on a later iPhone chip).
> It’s really disappointing to see the on-device models being limited to so few devices.
At first I thought it was the usual planned obsolescence. Then I realized it may be a true technical limitation. I suspect an embedding model is required to run on device in order to make several of the features work. Embedding models are small compared to LLMs, but, depending on their capabilities, could be the memory driver.
If that Siri orb fails to respond after this release, I'm done with Apple.
Will I be convinced to change my iphone 6s? #suspense
I don't care much about Siri, and not a lot about Apple (other than as an investment), but Apple is generally really good about putting out polished tech, and so I'm curious if Siri AI will be up to their usual standards, because if so, it represents a significant usage of AI that has solved hallucination issues.
But that's a big If!
The big if is does it work on device without phoning home? For example, Google or Meta as a Ad/data collection company wants to phone home for everything because they want to collect data on you, what will this Apple solution do?
There's extensive writing about Apple's Private Cloud Compute architecture.
It's beyond my expertise, but it's publicly available if you're curious.
> I'm curious if Siri AI will be up to their usual standards
You clearly never used Siri before
Amazing how this time Apple found the `sweet spot` to release Siri AI when the letter combination A and I has fed up literally everyone.
Watching the keynote at our office on a big screen and everyone collectively sighing when they announced the name felt indicative haha.
I think it just feels uncreative? Siri as a brand has some value, but if you want it to feel like a watershed moment where old Siri is "behind us" finally, just give it a new name.
I don't think Apple has the option to rebrand Siri at this stage, assuming people actually call Siri by name. However, turning AI into 'Apple Intelligence' doesn't feel creative either.
> assuming people actually call Siri by name
This doesn't follow for me. They can trivially allow it to still respond to the old wakeword. They should absolutely change the name in the event they can finally make it useful, because "Siri" is (in my mind and many others') a synonym for "hapless idiot." "Thanks, Siri" has been uttered hundreds of time in my house and my car, and 100% of the time it's sarcastic.
Same thing in my head. I only see this going one way, which is tons of people hear that Siri “got better” after this update.
Many of those people will speak a language that’s not English, or live in the EU or China where it’ll still be “Siri”, not “Siri AI”.
“Do you have the new Siri?”
“Yeah I updated… but she still seems so dumb”
“Oh yeah… well that’s Siri for you I guess”
Horrifying for marketing folk, I would presume. You’re just setting people up to confirm that Siri is always useless and improvements are invisible.
we were doing the same thing and giggling a bit that it's basically "AI AI" now. realistically a lot of people thought of Siri as AI already.
Or just keep calling it Siri, and announce "hey look, Siri does some cool new things."
AI is a technology, not a product. Consumers don't care about technologies, they care about what the product does versus what they currently have.
I think Jobs was an asshole, but one good thing I can say about him is that he understood the difference between technology and products. Imagine if they had called it the "iPod HDD."
The ergonomics of “the new X” sort of fall apart when you’re releasing it in stages. (Not in EU/only in English) It spawns a lot of conversations like “do you have the new Siri? Uh… I think so? It’s still crap though.” You cart around this bad brand image because you pitch this big watershed moment and 2/3rds of people are still using the “wrong” Siri.
Siri and Voice Control were both usable during the same time and it feels like it could work here too.
Totally agree that AI is just an implementation detail though. IMO that new product name should NOT have “AI” in it at all.
It's going to be weird though when my phone has Siri AI and my Homepod has Siri... "please ask on your iPhone" edition. I also don't quite get the distinction of Siri as an app versus the Siri I yell at to make my TV do something.
Amazing how someone again finds a meaningless thing Apple does better than the rest then blows it out of proportions. Makes you wonder if they are on Apple's PR team.
So you noticed the five ecosystems being shown working together, not perfectly but better than everyone else.
It looks bad from every perspective. I've never seen two apple's in one URL for product category before. apple.com/apple-intelligence
To prove my point, I opened a random date on the Apple website matching today's date to compare. 16 years ago, June 8 (1) Apple released the iPhone 4. There's still no room for jokes about that release, and from this perspective, calling their AI 'Apple Intelligence' feels weak compared to what they used to deliver.
I agree that some years ago Apple was the strongest in marketing, their brand team had been setting the bar for tech, but I simply can't say that anymore.
1. https://web.archive.org/web/20100608073904/http://www.apple....
Apple notably threw shade at the existing AI implementations, with an emphasis on making Siri AI more human-focused.
The stock price definitely didn't like it though.
The stock market is notorious for dropping on almost any Apple conference or announcement.
I mean, seriously, AI = Apple Intelligence?
It's not even funny, it's not smart. It's like if they released MS Siri and said it's Mac System Siri.
> I mean, seriously, AI = Apple Intelligence?
For pedantry's sake, they were saying "AI = Apple Intelligence" last year as well, so it's not like they just pulled it out of their butts now that popular opinion has turned against AI.
Exactly, I thought one year was enough to prove that everyone reads those letters differently nowadays.
I feel like the hate came more from the "Available today for Developers and later in Beta" than anything
We heard a lot of things, but unfortunately, I'm pretty sure it won't work as expected.
The only thing I want to know about this new Siri is how to turn it entirely off.
From an sysadmin perspective, assuming Apple provides full MDM toggles you can typically toggle these off one way or another. (.plist / preference keys, etc).
With the most recent 'Apple Intelligence' function, it took a while for Apple to grant the ability to disable/enable each feature, then a bit of time for the respective MDM Software developers (Jamf, etc) to provide toggles.
Sounds good, where’s the “just kill this” toggle in my iPhone settings? I ain’t gonna bother with mdm etc etc I just need the damn thing to work and do what I need.
You could just not use it.
Oh I’m definitely not going to use it. But apple tends to try to put these things in your face and get you to use them (seen all those purple buttons in Pages lately?). A global “just don’t show me or try to get me to use this crap at all” switch would be very welcome. Bonus if it also frees up however many GB of space this garbage will take whether I use it or not.
I agree, I am kinda disappointed by how much AI there is in this update, I was hoping for something different and exciting.
I think it's important to note what they didn't talk about. They briefly scrolled a long list of performance improvements and mentioned a few. Personally, I am very hopeful that the fact that they only talked about these high level AI features means the other engineers got to spend time focusing on performance and quality.
Fixing the shit show that iOS 26 is and making it so my shiny new iPhone 17 doesn’t visibly struggle rendering simple ui elements should be considered table stakes for iOS 27, I wouldn’t expect them to mention that too much as it’s like the bare minimum we expect for the update.
Here's hoping they've finally fixed iOS's terrible dictation.
They actually released a pretty good dictation model in the OS 26 updates. Someone made a cli utility to play with it:
https://github.com/finnvoor/yap
I tried it and was pretty impressed. That said I haven't heard anything yet about them switching to this for the text input voice dictation in iOS but it would be really nice.
It’s weird it says I can ask Siri about a document in front of me but can I ask it about a webpage I’m currently reading?
(It’s been driving me crazy there’s no “AI this” button to discuss whatever is on my screen.)
I'm guessing they'll integrate with the double-tap-the-bottom-of-the-screen feature that pulls up siri in front of a screenshot. Currently it doesn't seem to hook into "visual intelligence", and needs to call out to ChatGPT to do anything with the screen contents.
Edge has had this for a long time. I can highlight a string and right-click, 'Send to Copilot' and click "explain" and it'll prompt it to 'explain this passage, particularly in the context of the current page.'
Note: I have MS 365 personal or whatever it's called this week so I'm not sure how Copilot acts for a completely free user.
Today's presentation was about the things you can do in the next release. And the asnwer to your question is "yes", in Golden Gate.
That would be a finder feature vs a safari feature? They talked about safari’s capabilities in a separate segment.
> Private Cloud Compute
> Your data is never stored
> Used only for your requests
> Verifiable privacy promise
Apple is cooking. Although at that point might as well bring the cloud features to more devices. Yeah it costs more but also locks users in harder.
Hm, second try? And Siri AI again without dates. First time it was also “later” but was postponed for how many years?
Its wild to me that people use those apple emoji people. It looks so bad.
That’s your clue that it’s AI, or do you want it so realistic that you don’t know the difference?
Apple Shortcuts have felt like a blatantly obvious AI play to me for a while now.
The interface for creating them manually has been so bad for so long, it feels clear to me that LLM-driven shortcut orchestration was always the endgame. Apple built up their ecosystem of composable "tools", and then trained an LLM on how to call them.
The result, IMO, is the first OpenClaw/Hermes competitor that's feasible for use by the general public.
Everyone with a paid Claude or ChatGPT that they're struggling to use to the fullest is going to have very little reason not to swap over to an upgraded iCloud+ plan (if they don't already have one). I suspect we're going to see mass cancellation of $20/mo plans very soon.
OpenAI's timing for removing their temporary increased usage limits is looking pretty unfortunate...
Why do I need shortcuts though, I want that to be transparent.
Good point, that's probably gonna be the hardest sell.
I have shortcuts set up to count the hours I log in my work Google calendar and copy them to my clipboard to help me prepare invoices.
So while I've already been sold on what Shortcuts can do, getting the general public to see the possibilities is probably gonna be a challenge.
I think Shortcuts has a few massive flaws that would give me pause enshrining it as middleware for an important thing like a "mainstream OpenClaw".
1 is performance. It's slow. You can run one within the app and literally watch execution flow from one block to the next. Absurd, for the CPU power at hand.
2 is reliance on developers to deliberately implement hooks and "intents" when the developers of at least half of apps including most "big company" apps do not care to bother, often because 95% of their app's surface is actually cross-platform stuff.
Example: There are no shortcut actions for Google Calendar, and Gmail only has one real one which is a generic send email. No "search email" etc.
I'd rather see Apple lean into "computer use" to allow it to use any app that displays things on the screen, but IDK how you make that safe.
Please don’t suck.
Right? I've been waiting a lot of years for an upgrade to my voice-activated timer setter/music player launcher.
Can't even get that right sometimes. A few weeks ago I somehow accidentally activated Siri and it decided that what I wanted was for it to play some kind of terrifying industrial electronic noise music that scared my kid.
The screenshot about pho is funny to me. Bean sprouts are not a good source of fiber. Noodles are not especially healthy. The broth base is not fish sauce, nor is fish sauce where broth gets most of its sodium. Slop city!
Yeah, "Fiber: good source" when 100g of raw bean sprouts gives you 1.8g fiber (less than a 2" kiwi), and pho comes with much less than 100g of sprouts.
Pho is a pretty bad source of fiber.
It sucks that we're skipping over such good tools like cronometer.com to figure out what we're actually eating and going straight to hallucination, adding more confusion to nutrition.
Seriously - that was bizarre. Why would they not choose a healthier meal or something more unknown?
How is this different from the chatgpt apple intelligence thing from last year?
This time they really promise it'll ship
But fundamentally, the real difference is they have now bought and white-labeled Gemini to replace all the stuff they failed to make 2 years ago.
This whole "coming this fall", "later this year", it's annoying. I miss the days when Steve Jobs used to say "and it's available right now, you can demo it in the hall outside, we're going ot make a billion dollars by tonight."
Week if its like the current apple intelligence feature,I don't care if we don't get in the eu.
> We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year
I really enjoy this lag. Apple with the whole DMA made iPhone completely dull to my eyes. Previously? Updated yearly. Now? 3+ years without replacement and probably will stick to it for next 2-3 years.
Sure maybe in US Apple is fun. But in EU it's.. boring (and not like a Golang boring, just boring)
Great, as long as I can switch it off and use my phone as I always have, I'm happy for them.
I can't wait to take a photo of a cricket ball and ask it what it is, ffs.
These people need to get out, touch grass, watch trees swaying in the breeze, and put their phones down before they lose toonmany neurons.
Here's what I want: natural language interaction to achieve complex workflows in iPhone. Example: find the cheapest way to go from A to B and book it using the Deutsche Bahn Train app.
I still don't think Siri can do that ::angry::
Honestly I don’t have much faith in Apple intelligence when it can’t even search my settings.
all the limitations of on-device with none of the benefits, it seems? they gotta get SOMETHING out there and soon but idk, i would probably feel safer running a chinese model through a 3P iOS app shell vs. trusting Geminiri to not snitch if i cared about the sanctity of my personal information.
> all the limitations of on-device with none of the benefits, it seems?
What do you mean?
i think i just mean if they are using google models, then i believe every query is going to google no matter what apple claims about "keeping it local." whether google does anything with it, separate question i guess, but i imagine it will ALSO be slow to simulate the protection apple is selling. and sure, it's a catty comment, i'll own that. but that is my read on the announcements and demonstrations.
The most notable thing here is that they finally have the primitives to make Siri actually useful across apps. I can't even use Siri to close Google Maps in my car right now.
This is disappointing. I had hoped when Apple revisited AI that they would lean into agents more and give us some sort of agent interface between the phone and a model running locally on your Mac at home. More niche for sure, but much more powerful. Instead we're getting more generic AI tie-ins to apps and "suggestions".
Seriously - this would be a major cool thing to actually use AI for. Run some local AI basic stuff on phone and have it securely connect to your own home device for more advanced tasks or control your home agents. Could even reduce their own need to host cloud AI compute
So Siri is basically now a Gemini agent?
Our family uses Siri with a HomePod a lot, and it's already much better than it was a couple of years ago where it could basically set timers, tell you the weather. Now it answers questions ("when did the Knicks last win an NBA championship") with decent answers, instead of "I'll send the web results to your phone". But it's still far behind voice-chatting with Claude in the Claude app, so very much looking forward to this upgrade.
I will say though that proper voice transcription in Claude -- or any of these agents -- sucks. If it can't understand the question properly, then it can't provide the right answer. It works okay for me, but not for my kids, not when speaking quickly or in incomplete sentences (as people tend to do), etc.
For real this time...
How many companies did they just Sherlock?
missed opportunity to call it "VibeSiri"
A multi trillion dollar company not able to create open apis for competition … definitely the EUs fault
If this is good, I might finally ditch my 12 mini.
The one thing I've been trying to figure out / hoping will get a fix is that in the apple intelligence settings panel there is an 'extension' that allows it to use chatgpt. I would like to be able to have an extension for local models and/or custom apis.
I’m honestly surprised Apple didn’t retire the Siri brand.
At this point, “Siri” has a pretty strong cultural association with being underwhelming or unhelpful. Even if the new version is dramatically better, convincing people to give Siri another shot may be harder than launching the same technology under a new name.
Feels like a missed opportunity to reset expectations.
Yeah missed opportunity. They could have even had a fake funeral for Siri like Jobs did for OS 9, or a "retirement party" or something. Leave the Siri brand behind and launch this as something brand new.
Associated post: https://www.apple.com/newsroom/2026/06/apple-introduces-siri...
The demo video there is so underwhelming. They show very basic stuff, which I assumed Siri was already capable of doing... not sure what the big improvement is
Based on my experience, I assume Siri is not capable of anything more than setting timers or referring me to my phone to see the search results.
And that’s pretty much what they show in the demo, plus asking it for directions on Apple Maps (which it can also do already), and searching for pictures on the Photos app (which I just tried and it can’t do - so it looks like that’s the main feature)
If it's going to be anything like Gemini on Google Pixel, it'll be great at everything except for trivial tasks like setting timers :).
Can Apple now focus on rolling back Liquid Glass “upgrade”?
If you watched the keynote they added transparency controls, adjusted the refraction, removed the different window corner radii into one, and cleaned up sidebars and toolbars. They also updated icons to have more depth to them so you get a harder border on key elements.
I still look at older MacOS screenshots and think a lot of it looks better, but directionally they are improving Liquid Glass.
I was at Best Buy in the Apple section, and I asked its AI "What is the best value in four year old MacBook pros." It pointed me directly at an over-under washer dryer for $3400. Quite obviously, it was trained, like a drooling puppy by Madison Ave.
Wait... don't tell me... there is an App for that.
I go on long walks and talk to ChatGPT in depth in its conversation mode about programming and computing in depth.
That’s what I expected from Siri but you can get in from ChatGPT .
More or less stuck AI in all the obvious spots, which will probably be fine I guess. Not super exciting!
Hey look! Here's something new that we could already do but now it costs more and takes more engineering and.. AI
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Apple's "New Coke" moment?
Newest phones get latest models
Genius way to sell more phones
Really they are just selling on device Ai
I like the idea for normal people. Day to day usage who ignore hallucinations is a big market.
> Siri AI coming in English later this year.
Strange way to phrase it, but okay.
> Siri AI will be available In beta later this year and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not initially be available in the EU on iOS and iPadOS.
Ah okay, not EU enabled. The only reason for this, in my tinfoil hat, must be for data farming.
Apple's execution on AI is the worst of anything I can think of they have worked on in the past 20 years. It's embarrassing they announced this with a vague "coming this fall" when they basically have completely lost credibility in their ability to ship AI features considering it was initially announced YEARS ago.
I think a lot of it is the old "perfect is the enemy of good" with Apple trying multiple times now to announce this big basket of all these AI features supposedly coming all at once instead of just regularly shipping new useful AI integrations every month. There was so much easy useful shit that was immediately apparent as soon at OpenAI dropped that first big voice mode years ago coupled with basic app integrations. Particularly in the context of the AI labs that are operating in that lane almost too much where it seems a new model or mode comes out every two weeks.