Motherboard sales 'collapse' amid unprecedented shortages fueled by AI

tomshardware.com

214 points by speckx 7 hours ago


hx8 - 5 hours ago

PC is the last major open platform. While other platforms like Android and becoming less open, PC in general is becoming more open than it's been in a long time as heavy MacOS/Android/iOS competition is creating a focus on open standards and all-time high strong Linux support gives people a place to land and tinker/hack to their heart's content.

I think we will see an abandonment of consumer grade PC components and individuals are either pushed towards closed hardware like Playstation, MacBooks, and Android devices or they are pushed towards server grade components. I already have home sever rack, and would recommend it for other people.

beloch - an hour ago

"Despite this drop in sales, these companies aren’t exactly struggling. Asus, Gigabyte, and ASRock have pivoted some of their production towards AI servers, allowing them to capture some of the investments that hyperscalers are generously pouring into their data centers. But if you’re planning to build a completely new PC from scratch, you might be able to find good deals on motherboard combos, especially as retailers are keen on getting their inventories moving. "

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1. Within a few months, these manufacturers will likely raise desktop mobo and CPU prices with the justification that "volumes are too low".

2. If you're upgrading from an older machine, it likely has a format of RAM that's not compatible with newer boards. Upgrading the cheap parts now and waiting for the expensive bits to come down is simply not an option. It's all or nothing.

Game and application developers should be paying close attention to this. You're used to the average user's system spec going up every year. That's stopped for now. The average memory in new systems may actually retreat!

deathanatos - 2 hours ago

I'm one of the collapsed sales. My desktop had died, and I had been thinking about rebuilding it.

But RAM prices went to the moon, so I instead opted to repair the desktop. (It's only ~15 years old.) It's alive, again, and performs well enough.

The HDD in it is pretty old (not as old as the rest of it, it's on its second drive; 15 years would be quite impressive!), and still works for now, but there too, prices are silly and well above inflation. (I looked it up again: the same HDD is 50% more expensive today than when I bought it, in real, accounting-for-inflation dollars.)

post_break - 4 hours ago

Motherboards used to be $100, $200 for the high end. Now they want $300+, ram is crazy, storage, video cards, etc. I'm not surprised sales for these components is hitting a wall.

dabedee - 13 minutes ago

Progress, in any meaningful sense, has to mean we are more capable of sustaining ourselves than we were before. Burning down the commons to train and serve a mythomaniac chatbot is not that. The consumer markets that still worked will shrink, and some will die.

Kirby64 - 6 hours ago

Not just motherboards. Cases, PC accessories (fans, etc), consumer SSDs, and more. Cases are especially hard hit, apparently, as they're already quite a low margin business.

Personally, I see little reason to upgrade from my AM4 platform. It's never been easier to hold on to aging hardware with the advent of DLSS stretching older cards further, diminishing returns on the newer gen GPUs, and the 'realism' of video games plateauing.

naoru - 4 hours ago

Shortages or not, there's little demand for cool new motherboards and CPUs from the enthusiast corner of the market because hardware platforms themselves are stagnating performance-wise.

13-14gen Intel Cores are still more than enough for your average home gamer, Zen 5 shows only marginal improvement over Zen 4 except for a very narrow range of workloads, getting wider than 128bit memory bus is prohibitively expensive while relatively cheap consumer boxes like Mac Mini run circles around dual-channel DDR5 setups, so on, so forth.

Sure, presenting this as a consequence of AI boom is convenient for a news outlet, but even before the craze both Intel and AMD were dragging their feet.

I'm not buying it. Both the premise and the new motherboard, that is.

- 20 minutes ago
[deleted]
tgtweak - 20 minutes ago

When RAM and an SSD cost more than an entire system used to it's not surprising to see this.

iFred - 5 hours ago

High end resins and epoxies are in a critical supply shortage right now. I suspect that there are going to be some serious resource driven PCB shortages in the very near future.

xbmcuser - 6 hours ago

10-12 Months ago I had commented here that people are not realising that AI is going to price us normal people out of computer hardware and we need China to actually reach on parity with node size. And sadly it looks like I was correct in my prediction.

dabinat - 4 hours ago

This is really a two-for-one for the AI companies: they lock up the hardware market for their growth while also making sure no-one can buy hardware to host models locally.

quantified - 2 hours ago

When photosynthesis first appeared, the oxygen it produced poisoned the existing life. Sulfur-breathers basically disappeared. In the geologic record the oxygen shows up as massive layers of iron oxide which we mine and turn into steel now. New things can radically shake up the existing environment, the degree of shakeup is the measure of how radical it is.

asdfasgasdgasdg - 4 hours ago

I'm sure the AI shortages are hurting, but also I'm still using my same motherboard from 2020 and I see no reason why I should have to upgrade in the next 2-3 years (whenever I buy my RTX 7070Ti, it might be time, but maybe not even then).

LeoPanthera - 4 hours ago

No point in buying motherboards if you can't afford to put any RAM in it.

dghughes - 5 hours ago

I guess my hasty purchase meant as only a temporary, times were tight, placeholder Dell Inspiron in 2015 has to do me for another ten years.

himata4113 - 5 hours ago

I was looking into self-hosting deekseek v4 pro since frankly cache reads are an absolute scam and they're 90% of the cost, but then I looked at the ROI and it will never pay off fast enough because the hardware will become obsolete faster even if you were running 10 token generation streams 24/7.

The napkin math resulted that renting is around 27 times cheaper than owning (not including power). I think we're really screwed when it comes to having owned access to AI unless intel comes out swinging with a c series card that has 128gb vram so we can run them in a 4x128gb configuration, but seems unlikely since nvidia has a large share in them.

This was calculated expecting around 30tok/s, of course you can get 2-5tok/s much much cheaper, but it's unusable for my workflow.

arian_ - 4 hours ago

AI is simultaneously the reason you can't buy a motherboard and the reason you don't need to build a PC anymore. The industry is eating itself from both ends.

TheGRS - 4 hours ago

I'm thinking about how I jumped on getting a new PC a little over a year ago anticipating tariffs would balloon prices. Turns out I made the right choice but for the wrong reasons (not like the tariffs are helping either, but just wasn't as big of a factor).

overgard - 5 hours ago

I know it's going to be extremely painful, but the sooner this ridiculous unsustainable AI bubble pops the better off we'll be. The more it inflates the more collateral damage it will cause, and we're probably already looking at 2008 levels of financial chaos.

voxleone - 4 hours ago

Weren't we supposed to be living in the post-scarcity era?

CrimsonCape - 5 hours ago

I assume manufacturers were making enough motherboards in 2025 to fulfill demand, so what happens when the demand is the same but the production is 25% less? Crazy.

jefurii - 5 hours ago

See Permacomputing https://news.ycombinator.com/item?id=48044638

foobar1274278 - 3 hours ago

Reminds me of how ever since egg prices went to the moon we've all had to give up dessert and subsist on thin gruel for breakfast.

What's that? Egg prices are back down after suppliers cranked up their output? Surely nothing like that is possible with hardware... Personal computing is dead forever...

xnx - 3 hours ago

Who will be the first motherboard maker to put out a board with 12 slots for legacy RAM?

2OEH8eoCRo0 - 5 hours ago

We are in AI mania right now. I dont think this will continue forever.

lowbloodsugar - 6 hours ago

Shortage of ram and ssds, and soon, cpus. Motherboards aren’t selling because theres no point buying a motherboard if you can’t by the ram or ssd it needs.

It’s brutal. I’ve just built a workstation with DDR4 and two-gen old cpu. I paid more for the ddr4 than it originally cost, four years ago. The same amount of ram for the latest motherboard would have been 10x ($10,000). So used DDR4 has gone through the roof, which impacts hobbyists who used to rely on “hand-me-downs”.

palmotea - 5 hours ago

Maybe with AI we can finally kill user-owned computing, and make almost everyone renters.

It's really wrong that the common people have access to things like PCs. It leaves a lot of money on the table the corporations can extract, and makes control much harder. PCs should cost at least as much as a car, so only the right people can afford them.

Own nothing and be happy.