Why does it take so long to release black fan versions?

noctua.at

273 points by buildbot 6 hours ago


randerson - 5 minutes ago

I love Noctua, and just wish they'd branch out from PCs and build more types of fans. Our lives are filled with so much irritating noise from noisy fans. Air conditioners, kitchen extractors, hair dryers, box fans, air purifiers, vacuum cleaners, leaf blowers, car climate control & radiator fans, just to name a few. I'd happily pay a premium for quieter things.

andyjohnson0 - 35 minutes ago

I enjoyed reading this. As others have said, it's both interesting and good marketing communication.

I'm a dev and for the last year I've been working for a company that manufactures pretty complex and advanced machines. I work with proper engineers - electronic, electrical, control, mechanical - and actual scientists. One of the things I've come to appreciate from this is the hidden depts of detail and complexity in so many aspects of the objects that surround us. People work hard on small details that hide in the background but are vital to making things work. And there's often code in everything, all the way down.

And now I can add plastic injection moulding to that. The rabbit hole goes very deep.

Edit to add:

My dad worked forty-plus years as an engineering pattern maker. He made - by hand - the high-tolerance "negatives" that were used to form sand and resin moulds. The moulds were used to cast parts for industrial valves: molten brass and gunmetal was poured into them, in a foundry, and left to cool. I think he would have deeply appreciated what this article was saying about craft and engineering and patience.

fxtentacle - 3 hours ago

This is content marketing executed perfectly :) Reading it, I learned something new and interesting and they had an opportunity to show off one of their differentiators against the competition (low leakage flow due to tighter tolerances) and then at the end they casually mention the new product that has just opened for pre-orders.

SwellJoe - 5 hours ago

I like the brown ones. Everything is black, it's dumb, and I'm happy to have any contrast.

esjeon - 15 minutes ago

This is a really nice write up. The reason itself — why the delay — is totally within my own speculation, but the sheer quality of the writing dragged me through the whole article. That is something.

I think this shows how Noctua value their customers, including myself. I really love how they are nice to their customers — both their products and services — especially because experience like this is getting more and more scarce. I really appreciate their work.

thot_experiment - 3 hours ago

Noctua is one of few companies that has not broken my trust (yet). They promise me a really good fan, they're ten toes in on the promise and they have yet to fail to deliver.

wolvoleo - 3 hours ago

I really miss that they don't release white versions. In my all-white case I just can't have Noctua. The brown ones I think are extremely ugly and the black ones stand out too much.

White doesn't really look bad in any case (except perhaps a full black one). The brown is very identifiable but that's only really a point if you desire to flaunt your expensive fans. Because it will stand out too much in almost any build. I honestly don't care about that, and for a fan this price I shouldn't have to put up with hidden advertising.

But I have BeQuiet Silent Wings and they're not bad. Quietness isn't something I'm optimising for anyway as I only use my desktop for gaming and when I do I wear headphones anyway. I do want to optimise more for pressure (as I have air filters) but these fans are no worse than Noctua.

matteason - 3 hours ago

Anyone else getting the optical illusion of the fans spinning in your peripheral vision while reading the top paragraphs?

j16sdiz - 5 hours ago

If you need that kind of precision, yes.

But I don't think they really need that.

pwdisswordfishq - 2 hours ago

Hi there! I want to talk to you about ducts. Do your ducts seem old-fashioned, out of date? Central Services' new duct designs are now available in hundreds of different colours, to suit your individual taste. Hurry now, while stocks last, to your nearest Central Services showroom! Designer colours to suit your demanding taste.

mrcsharp - 2 hours ago

I recently built a home server and used Noctua fans for the first time. I absolutely love how quiet they are. If I didn't know the room had my server in it and was running, I wouldn't even notice the very quiet sound of the fans.

I am running them at about 800rpm and the CPU is usually between 33~37 degrees.

When I rebuild my main PC, I will surely go with them again.

- 4 hours ago
[deleted]
larusso - 3 hours ago

Explains why LEGO had a leg up for multiple years. You can’t just change the color pigments and hope the parts fit in the same way. Of course these times are over and other brick manufacturers caught up or overtook Lego.

qwertytyyuu - 2 hours ago

This is a delightful post, I'll be sticky with the classic colours letting them proudly display what they are

nopurpose - 3 hours ago

My layman question is why plastic cant be painted? Case temperatures are not that high and there are no plastic parts rubbbing.

mikalauskas - 3 hours ago

I don't buy it. It's just a plastic PC fan with some bearings which does not cost that much

- 3 hours ago
[deleted]
jFriedensreich - 4 hours ago

Why would someone want a beige or brown fan? If it is that complicated why not only make black ones?

gblargg - 3 hours ago

I always expected that black was the easiest color, since you just add enough pigment to wipe out any colors from other materials. Are they implying that that brown color is the natural look of the materials they used, so the simplest to engineer?

burnt-resistor - an hour ago

I think I have 20 or so Noctua fans from 80 to 200 mm from 1-8 years old, haven't had a bearing or motor failure yet. Cross fingers.

Tepix - 3 hours ago

Blue. Make blue fans.

imiric - 3 hours ago

Interesting.

I'm glad companies like Noctua exist that put so much thought and care into their products. I don't even mind being advertisted to when that's the case.

ReptileMan - 4 hours ago

Reading about this, just makes me wish I has good 3d scan of their impellers to see how a simple 3d printer will deal with such mythical precision.

gspr - 2 hours ago

Somewhat unrelated anecdotal praise of Noctua: due to various life factors, I hadn't built a PC since maybe 2010 or thereabouts - something I did relatively often before then and had quite a bit of experience with. Then a few months ago I finally did it again. Forgetting about the absurdity of the RAM situation, I gotta say my biggest surprise was cooling. I wanted a quiet media center machine. The internet and friends kept recommending Noctua. While researching, I got a bit of a cult vibe, and their prices seemed a bit stiff. But I went for it, with some hesitation.

Goddamn was I wrong! Their CPU coolers are the most well-designed, thoughtfully planned, amazingly performing consumer product I've seen in a while. 10/10, highly recommend! I'll use them for all PC cooling needs going forward.

hahhhha500012 - 16 minutes ago

[dead]

the_data_nerd - 3 hours ago

[flagged]

Havoc - 4 hours ago

I sometimes wonder whether they have an culture that overengineers tbh.

The thoroughness & mindset is certainly appreciated, but you can also overdo it - engineer it beyond what the consumers use case requires.