Goodbye to Sora

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1019 points by mikeocool a day ago


https://xcancel.com/soraofficialapp/status/20365327959847158...

https://www.hollywoodreporter.com/business/digital/openai-sh..., https://archive.ph/ABkeI

asim - 10 hours ago

Sometimes I think my opinion means nothing on these topics, especially when it's going to get buried in a thread of 500 plus comments. But I think you finally see a little bit of a flaw in the strategy or just a little bit of insight into what was desperation for relevance and to try to very quickly attain what other companies have attained but essentially what they're seeing is this gradual reduction in ambition and it's only natural for a lot of companies to overreach, but essentially reality and gravity are pulling them back. And as some other people have mentioned wall Street and others see that coding is the prime use case for this where you can make money and have a really profitable business and there are auxiliary functions. Driving addictive content is not really one that should be at the forefront and while many will continue to do that and we'll have all this generative content, I think consumers are slightly smarter now that they don't want to be drawn into this kind of addictive toxic content.

Over time we're probably going to see some really broad and strong use cases of AI, but I think in the case of social media or generative content, we have to be a lot more thoughtful about it. And I'm glad that they're shutting down this app as much as it's great to see innovation and technology and to see how far it's pushed. I prefer to see it when someone like Google does it? Because they're really doing it from the standpoint of this has broad applicable applications to something like simulation or training. Not whatever open AI was doing which honestly just doesn't feel very truthful. I feel like they say one thing and do something else or they say one thing and the agenda or something else. And again, I don't know how helpful it is to comment like this, but I feel like if you understand the truth then you should speak the truth even if it only benefits one other person to hear it.

meken - 20 hours ago

I had so much fun making videos with my mom when it came out. During the first two weeks, we made over 100 cameo videos together - we were constantly running up against the upload limit. It unleashed tons of genuine creativity, joy, and laughter from us.

After those first two weeks though, we just… didn’t use it again. The novelty wore off and there wasn’t anything really to bring us back. That was the real downfall of Sora.

johnfn - 17 hours ago

As someone who generally liked the products that OpenAI puts out, I think Sora was their first product that I really didn't like. I liked GPT primarily because I felt like it respected me: I never felt like it was trying to distract me from my work or get me to waste time doomscrolling. It's primary value proposition to keep me using it wasn't to trick me with addictive content, but to get me high quality answers as fast as possible. And I felt like OpenAI's other products, like Deep Research, agent mode, etc, were the same way. Even Atlas, although I suspect it will be equally ill-fated, attempts to follow this same pattern. It really felt like OpenAI was separating themselves from the common popular apps like Tiktok, Reddit, Instagram, etc, which seemed to exist entirely to distract me from things I care about and waste my time.

Sora was the first product OpenAI shipped where I felt that fell into that second category, and for that I was very disappointed. You have all those GPUs, and the most incredible technology in the world, and the most brilliant engineers, and all you can think to do with them is to make an app that just makes meme videos? I mean, c'mon!

Still, I am mystified by how rapidly Sora went from launch to shutdown. Does anyone have any guess what happened there? Even if Sora wasn't a spectacular success, it seems to me like subsequent model improvements could have moved the needle - shutting it down so soon seems premature. I mean, what if this is the equivalent of making ChatGPT with GPT 3?

AlexAplin - 20 hours ago

Notably, this primer on Sora safeguards was published only yesterday: https://openai.com/index/creating-with-sora-safely/

Not a great look that either the teams responsible for Sora didn't know this was coming or the decision was so brash that things changed overnight.

ex-aws-dude - 21 hours ago

The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?

In practice people would just generate the videos with the app then post them on regular social media in which case OAI would not get the ad revenue for that

Its the age-old "your product is just a subset of another product"