Ozempic is changing the foods Americans buy

news.cornell.edu

377 points by giuliomagnifico 19 hours ago


subpixel - 11 hours ago

> It's insane to me that so many people need these to get off the processed foods killing them in the US

The American diet is insane, full stop. However, I've just begun a GLP-1 regimen to address a willpower problem, not a nutritional problem. I'm not quite young anymore and have given lots of other approaches a shot over the years, but have persistently failed to achieve a weight that is not a threat to my health.

So far, what being on a GLP-1 gives me is a steady state that most people probably find quite unremarkable: I don't crave a snack, and I don't thirst for alcohol. Both of those desires have had real control over me for a very long time.

helsinkiandrew - 18 hours ago

Yet they seem to be spending more in restaurants:

> Ozempic Users Actually Spend More Dining Out.

> ..In casual dining establishments, they spend 25% more than non-GLP-1 households do, the market researcher says. Data firm Numerator shares similar findings, noting that while GLP-1 users report eating out less and cooking at home more, their spending says otherwise: “Verified purchase data reveals that their fast-food buy rate is up 2%.”

https://www.bloomberg.com/news/articles/2026-01-02/ozempic-g... (archive: https://archive.ph/V6Erv)

cush - an hour ago

You know these diminishing profits have the food scientists at Pepsi, Coke and Nestle working tirelessly to fuel this arms race. Give it six months and there will be snacks on grocery store shelves so addictive even Ozempic can’t suppress them

cptcobalt - 13 hours ago

> Notably, about one-third of users stopped taking the medication during the study period.

This isn't always the patient's choice—my insurance/PBM (CVS Caremark) dropped coverage for the GLP-1 that I was taking (Zepbound) and had several rounds of prior-authorization shenanigans over a few months before they approved the previous-generation GLP-1, Wegovy. Now I've had to start the ramp-up of a different medication again, which hurt and stalled progress. Evil.

nemomarx - 18 hours ago

> “The data show clear changes in food spending following adoption,” Hristakeva said. “After discontinuation, the effects become smaller and harder to distinguish from pre-adoption spending patterns.”

It's interesting that overall spending doesn't decrease that much in the end, although shifting from snacks to fruit is the kind of change health advocates have always wanted?