I announced my divorce on Instagram and then AI impersonated me

eiratansey.com

183 points by robin_reala 2 days ago


rpigab - 2 days ago

One day, you won't be able to delete your social network account anymore. There will be a delete button, but the account will stay, and it will keep posting after you're gone, it won't care whether you are doing something else entirely or whether you're dead, the show will go on.

The shareholders will be content, because they see value in that. The users might not, but not many of them are actual humans, nowadays they're mostly AI, who has time to read and/or post on social media? Just ask your favorite AI what's the hottest trends on social networks, it should suffice to scratch the itch.

EdwardDiego - 2 days ago

> I already felt immense pain and anger by the decision of my husband to suddenly end our marriage. And now I feel a double sense of violation that the men who design and maintain and profit from the internet have literally impersonated my voice behind the closed doors of hidden metadata to tell a more palatable version of the story they think will sell.

That's a bit dismissive of women, does she think that women aren't capable of designing and maintaining software too?

jwr - 2 days ago

If we write content for closed platforms known to do terrible things, I guess we should not be surprised when said platforms do terrible things.

I keep trying to convince people not to use Instagram, WhatsApp, Facebook, Twitter/X, but I'm not getting anywhere.

Write your own content and post it on your own terms using services that you either own or that can't be overtaken by corporate greed (like Mastodon).

nuancebydefault - 5 hours ago

There seem to be quite some negative comments to this post.

Regardless of the title and the full story, I mostly feel empathy for the writer of the article.

Half a year ago a colleague of mine told me, in tears, that her spouse suddenly left her after living together for 7 years. I felt her pain and cried with her, i tried to comfort her with kind words. I had a nightmare that night. She's truly a very good person and I still feel very sad for her. She told me later that his personality suddenly seemed to have changed, he was not the man she used to know.

The bottom line of what I want to say: please have empathy with people going through a break of relationships, even if such things happen every day. Be thankful if you are in a good relationship.

everdrive - 2 days ago

I'm a little bit confused about what's going on here. Is this nothing more than an LLM-generated summary of her post? She shows the metadata but also shows it coming up in the post. I don't use any of these apps so I'm not really sure what a normal user would have seen. ie, would that text have been appended visibly to her post, making users think she wrote that, but also have been in tags which would have optimized for search engines?

Either way, I don't know what to tell people. Social media exists to take advantage of you. If you use it, your choices are "takes more advantage" vs. "takes less advantage," but that's as good as gets.

mnls - 2 days ago

It's unacceptable that Meta did something like this.

But this doesn’t change the fact that she shouldn’t share anything personal on social media. Consider social media the new "streets". A street with dim lights or an alley that you go at 3am and shout something or showing your images/videos to strangers there. This is exactly what you should keep in mind before you share anything personal on social media.

And either way, who wants to be an unpaid Meta employee that provides any kind of content for free?

bmacho - 11 hours ago

BTW HN also mangles with your submissions/posts in your name. They change the date, and the submission text, while keeping your name.

While I don't think it has a high risk of causing anyone any harm, I kinda hate it, like I DID NOT POST A SUBMISSION WITH THAT TITLE and I MADE THAT COMMENT AT A DIFFERENT TIME. I'd prefer if texts that are altered got a [last edited at [date] by moderator] stamp.

rozab - 13 hours ago

I've noticed for a while these bizarre and sometimes inaccurate AI summaries of pages showing up in Google search results where matches to actual page content used to be. I assumed it was Google generating them, not the 3rd parties themselves. Why does Google even allow indexing on text that isn't really on the page?

m-hodges - 2 days ago

Can someone smarter than me explain if/how Section 230 is relevant to this type of content that the platforms are, in fact, authoring and publishing?

KurSix - 13 hours ago

This is genuinely disturbing, and not in a vague "AI is weird" way but in a very concrete authorship-and-consent way

hnarn - 2 days ago

”I posted content to a proprietary social network, then got upset when it generated a page description with AI”

Sure, the description is garbage, it may not be obvious it’s not written by the user, but people need to understand what partaking in closed and proprietary social media actually means. You are not paying anything, you do not control the content, you are the product.

If you don’t enjoy using a service that does this to the content you post then don’t use that service.

I’ll stick to this point only even if I feel that there are other things in the post that are terribly annoying.

tgsovlerkhgsel - 2 hours ago

This has to be some form of GDPR or personality right violation (in countries that have that) that simple terms of service doesn't get them out of.

blahaj - 2 days ago

> I share my pain publicly as a gesture of solidarity with other people, but especially women, who have been profoundly traumatized by those they thought they could love and trust.

This is about her husband divorcing her. I find this to be a very unfair way to frame someone else's decision to not spend their life with you anymore. Your partner does not owe you a relationship. Interestingly it is not even me coming up with the word "framing". She herself describes her Instagram post as deliberate framing.

She also claims that the AI chose words dismissive of her pain because she is a woman (rather than just because it's fake-positive corpo slop) and does not substantiate that in any way.

I'm all against this AI slop BS, especially when it's impersonating people. The blog post is mostly not about that.

benterix - 2 days ago

It might be painful short term, but excellent long-term. Many people already realized they gave away control over many aspects of their lives, especially the most important one, attention, to big corporations who are exploiting whatever they can ruthlessly. Many people already quit Facebook and the like; the one who remain are bound to experience quite a few surprises.

zerofor_conduct - 2 days ago

From a French novel: Elle n'avait qu'un seul défaut : elle était insupportable.

duxup - 2 days ago

I know getting folks onboard is not easy for any social media site.

But I'd pay for a social media site that respected my preferences / content choices and had everyone using real names / validated and so on.

avhception - 2 days ago

> Because what this AI-generated SEO slop formed from an extremely vulnerable and honest place shows is that women’s pain is still not taken seriously.

Companies putting words in people's mouth on social media using "AI" is horrible and shouldn't be allowed.

But I completely fail to see what this has to do with misogyny. Did Instagram have their LLM analyze the post and then only post generated slob when it concluded the post came from a woman? Certainly not.

ChrisMarshallNY - 2 days ago

That’s a pretty horrifying story, and Meta’s crassness is kind of stunning. It sort of reminds me of the old “Clippy Helps with A Suicide Note” meme.

> My story is absolutely layered through with trauma, humiliation, and sudden financial insecurity and I truly resent that this AI-generated garbage erases the deliberately uncomfortable and provocative words I chose to include in my original framing.

I truly feel for her, and wish her luck. Also, I feel that, of any of the large megacorps, Meta is the one I would peg to do this. I’m not even sure they feel any shame over it. They may actually appreciate the publicity this generates.

I’m thinking that Facebook could do something like slightly alter the text in your posts, to incite rage in others. They already arrange your feed to induce “engagement” (their term for rage).

For example, if you write a post about how you failed to get a job, some “extra spice” could be added, inferring that you lost to an immigrant, or that you are angry at the company that turned you down, as opposed to just disappointed.

chvid - 2 days ago

It sounds like a relative benign AI-summary of her post.

I guess it should have been marked clearly as such.

spankibalt - 2 days ago

Becoming slopulacrum after taking out the slops via insta. Gud lorde...

yoan9224 - a day ago

The dystopian part isn't that AI impersonation is possible - we've known that for years. It's that Meta proactively created an AI profile without explicit opt-in, using someone's personal photos and life events to train a simulacrum that interacts with their actual friends. This crosses a fundamental consent boundary that feels qualitatively different from "AI suggested you write this reply."

The legal framework is completely unprepared for this. Current identity theft laws require financial harm or fraud intent. But what's the legal status of an AI that impersonates you with your own data on a platform you actively use? It's not fraud in the traditional sense, but it's definitely some kind of identity violation. We need new categories: "computational identity theft," "algorithmic impersonation," something that recognizes the harm of having your digital self puppeteered by a corporate AI.

The metadata implications are worse than people realize. Even if you never post personal content, Meta can infer relationship status, location patterns, health issues, political leanings from likes, tags, and behavioral signals. An AI profile built from that could plausibly interact in your name with significant accuracy. The person being impersonated might not even know unless someone explicitly asks "wait, did you really say that?"

The immediate solution is legislation requiring explicit opt-in for any AI feature that generates content attributed to a user's identity. No defaults, no dark patterns, no "we'll enable it and let you opt out later." But the deeper problem is the power asymmetry - these companies own the platforms and the data, so they define what's acceptable. We need data portability rights and mandatory AI disclosure so users can at least migrate to platforms that don't pull this.

BonoboIO - 5 hours ago

Maybe I m out of touch, but what has instagrams seo spamming ai todo with patriarchy?

The last section of the blogpost.

throw-12-16 - 2 days ago

who announces a divorce?

hughw - 2 days ago

I hope putting first person words in a poster's mouth is not permitted explicitly by Meta's own terms of service.

YetAnotherNick - 2 days ago

Meta added it in "<meta>" tag(no pun intended) intended for search engine. And some other app crawled it and displayed it in main text. Not defending Meta but the text is not visible in instagram or any other Meta app.

Yizahi - 2 days ago

I haven't posted on IG for years, but read it sometime and see that a slop-description is added below some (not all) posts. I assumed that it was something creators have added manually, but now you are telling me that Facebook does it automatically?

chrismorgan - 2 days ago

I’ve been noticing DuckDuckGo search results increasingly frequently doing this. They used to either use the <meta name=description> (which is subject to abuse by the site) or show an excerpt from the page text highlighting the keyword matches (which is often most helpful), but from time to time now I see useful meta descriptions or keyword matches sidelined in favour of what I presume is Microsoft-generated clickbaity slop of a “learn more about such-and-such” kind, occasionally irrelevant to the actual article’s text or even inconsistent with it.

josefritzishere - a day ago

I would be so offended by AI impresonating me that I'd delete my account immediately.

exabrial - 11 hours ago

> Because what this AI-generated SEO slop formed from an extremely vulnerable and honest place shows is that women’s pain is still not taken seriously.

Incredibly sorry this happened to you. Unfortunately, Silicon Valley could not care less. Consent is not a concept they understand.

I hope you find healing and strength.

baubino - 2 days ago

This article confirms all the reasons I stay away from social media platforms. What happened in this situation is awful. It also makes clear that even where legal bounds may have been crossed, it doesn’t really matter because who has the time, energy, and financial resources to challenge them? The big platforms know this and will continue to exploit not just user-created content, but the user’s own hard-earned reputation in order to feed more drivel to the masses.

tchalla - 2 days ago

> While I am sure buried deep in some EULA there is some bullshit allowing Meta to get away with this

All that sweet, sweet innovation!

- 2 days ago
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piokoch - 2 days ago

In the very first place... What's the freaking point to announce the divorce in the social media??? Why? Especially in the social media run by people known for having problems with moral behaviors (ask Winklevoss brothers), where 3/4 of their platform is either scam/fraud or infomercial.

CrzyLngPwd - 2 days ago

Surely, if the slop is generated by looking at the image and the text, then it seems someone could manipulate it into hallucinating all manner of wonderful things.

pmarreck - 2 days ago

Well, after reading all that, I now realize why her husband divorced her, although she clearly does not

tim333 - 2 days ago

That's awful of Meta.

Another thing I've noticed recently on youtube suddenly my feed is full of AI fakes of well known speakers like Sarah Paine an eminent historian who talks about Russia and the like but there's all this slop with her face speaking and "Why Putin's War Was ALWAYS Inevitable - Sarah Paine" but with AI generated words. They usually say somewhere in the small print that it's an AI fan tribute but it's all a bit weird.

(update they now say 'video taken down' but were there for a while)

Alex2037 - 2 days ago

[flagged]

archerx - 2 days ago

[flagged]

DetectDefect - 11 hours ago

Social media users are unpaid employees of tech companies. Why any rational person volunteers for this dull work is frankly confusing to me. Even more confusing is when the same people try to moralize the predictably horrifying results of their work.

nomilk - 18 hours ago

Seems odd this was flagged. Seems like a genuine article, and didn't appear to cause a flamewar. Possible false positive?

cc: @dang