Samsung Family Hub for 2025 Update Elevates the Smart Home Ecosystem

news.samsung.com

300 points by janandonly a day ago


ksajadi - a day ago

My Samsung TV keeps blocking around 20% of the display at random times to tell me their terms and conditions have changed. Of course I have the option of checking it by reading the whole thing on my TV and then running a diff to see what’s changed but I don’t have an option to opt out of the terms.

It’s way too frequent and runs at random times in the middle of a movie so I always choose Accept.

Give me a dumb TV any time of the day now

roscas - a day ago

"Samsung Family Hub™ for 2025 Update Elevates the Smart Home Ecosystem The software update includes a more unified user experience across connected devices, enhancements to AI Vision Inside™, expanded Knox Security and more"

In plain English now, Samgung will put advertising on your face but mostly important is that they will know and sell the data about what you buy.

They call it Smart Home. Yeah, "smart". They are the smart ones, not those who buy this **.

robin_reala - a day ago

It’s really quite impressive how much this press release turns me off from every buying any white goods from Samsung at any point in the future. It’s a vortex of “no”.

jcalvinowens - a day ago

> Family Hub™ refrigerators[4] with AI Vision Inside technology will receive upgrades to enable recognition of frequently used packaged foods and even more fresh fruits and vegetables to help families reduce food waste and save money.

This has to be one of the silliest solutions in search of a problem I've ever seen. The fridge costs $3000, by the way.

game_the0ry - a day ago

> "Elevates the Smart Home Ecosystem"

The type of corpo-speak that gives an mba a rock hard erection.

Vulgar jokes aside, I want to know who is buying ads on fridges and what the roas on a fridge ad is.

PaulRobinson - a day ago

It will sell very well because it a) will be cheaper than non-advertising laden fridges, b) will make more money meaning they can spend more on marketing and c) it has an air of "living in the future" about it.

Most of us here see it for what it is, because we know what happens to the data.

I think the future is going to have more of this.

But, I can also imagine people paying more for almost everything that is ad-supported today to get non-ad supported versions in the future, not because of the data concerns, but because of the opportunity for status signalling - ad-supported devices like this will be seen as something "only poor people have" within two decades. I'm not sure if that's a good thing or not.

lambdaone - a day ago

This really is a Black-Mirror-esque hellscape, and the fact that this is marketed as something to be desired is absolutely astonishing.

zatkin - a day ago

My wife and I are in the market for a new refrigerator and we have never heard anything good about Samsung. I was at least expecting different "tiers" to have different reputations, but no, it's the entire _brand_ that is bad. Parts getting defective within the first few years, low quality materials, and now this? No thanks.

disambiguation - a day ago

https://app.opencve.io/cve/?vendor=samsung

adverbly - a day ago

I swear somebody should come in with an appliance brand which literally just builds things like they did 40 years ago before planned obsolescence and smart technology.

They would clean up.

I think the only thing that's actually improved is energy efficiency. But honestly my favorite appliances are my super old washer and dryer. I don't care that they are less energy efficient. Easy to use, nothing breaks and they have lasted forever.

sathackr - a day ago

[11] Ads on Family Hub Cover screens will serve contextual or non-personal ads. Family Hub devices are not collectiong[sic] personal information or tracking consumers.

How are they serving "contextual" ads without collecting/tracking anything?

Oras - a day ago

If I am the product, can I have the fridge for free then?

This is so annoying, Amazon did it with Kindle, now Samsung with fridges?!

jqpabc123 - a day ago

"Smart" hardware means "smart" for the manufacturer --- very "dumb" for the user/purchaser.

conradfr - a day ago

Besides the ads I barely understood what any of those features do, let alone why I would want them.

curioussquirrel - a day ago

Although I loathe ads, I think that for new products where the presence of ads is disclosed clearly upfront, this is acceptable. Especially if this comes with a discount. We have Kindles with and without ads and people are generally fine with it.

But the fact that this gets retrofitted to fridges that people already bought, without any way of opting out or other mitigation, is criminal. Is this a lawsuit in the making? Am I naive?

anymouse123456 - a day ago

Samsung consistently treats their customers with contempt.

Never buy a second thing from a company that treats you with contempt.

ctxc - a day ago

"Knox...advanced security solution built on private blockchain technology"

Hmm. What would you need consensus and immutability for?

Nonsensical.

jeena - 21 hours ago

I bought the Samsung SmartTag 2 to track the children, keys, etc. and connect them to HomeAssistant. Turns out Samsung actively blocks me from me being able to connect HA to their solution and the guy who was able to keep circumventing it and created a HA component which worked, gave up on it and archived the git repo.

Now only I who has a Samsung phone is able to use it, my wife and the children can't make them ring when they're looking for them and can't see on the map where the things might be.

seydor - a day ago

When buying a fridge with a smartphone in it what do you expect, more fridge or more phone?

gdulli - a day ago

I just got an S25 and having a Samsung account at all is optional. I never had one on my previous Galaxy phones either. I couldn't even accidentally use their AI or other intrusive crap with a misclick because I'd be taken to a screen where I have to sign up and agree to their privacy policy etc. Which obviously I don't.

I wouldn't consider buying a smart/Samsung refrigerator at all but I'm curious, is having blockchain, AI, and a Samsung account mandatory here? Or do they allow for discerning users who don't want that stuff? Is that market segment important to them?

clickety_clack - a day ago

What is the “best” fridge to get now? Like, say a standard American fridge with a stainless steel door with a freezer compartment, just for food (no tech, screens, ice making or water dispensing nonsense).

rectang - a day ago

Can you hack into "smart" fridges like this one to see when they are going unused, implying when the residents are away and the home is a good target for burglary?

steve-atx-7600 - a day ago

Would be nice if they could make a fridge that was simply reliable. I bought one of their fridge’s and couple years later had to do a ridiculous number of mods to the ice maker and fridge that were in the Samsung official service bulletin at the time of purchase. It’s reliable now, but will never buy anything from them again. Many similar models from 2010s had similar issues.

pier25 - a day ago

Just like smart TVs, I'm pretty sure smart fridges will end up analyzing your buying/consumption habits and selling that data.

baq - a day ago

When I was furnishing my home a decade ago I went out of my way to not buy anything Samsung. Sad to see it only got worse.

1970-01-01 - a day ago

The important question is what happens if I don't connect it to Wi-Fi? Does the compressor motor refuse to work??

therobots927 - a day ago

I had to disconnect my Samsung smart TV from the internet because every time I turned it on it would immediately go to the live TV app and play a minimum of one minute of some random show from the 90s. Now I use Apple TV. This is the kind of thing that needs heavy regulation.

- a day ago
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hirako2000 - a day ago

The fact that I cannot tell with absolute certainty that the title of this thread has a typo makes my head hurt.

Edit: in fact after reading the article, I can. The title is meant to read "Ads".

brewtide - a day ago

I'm shopping for a new range, because mine just died a few weeks before good ole "T-day". This is one of the primary reasons a Samsung range isn't crossing my list at all.

baggy_trough - a day ago

I'd be elevating this fridge right over the edge of a dumpster.

iammjm - a day ago

I still struggle to imagine why would I ever need a smart fridge.

tempodox - a day ago

That’s some funny typo for “ads” in the post title.

jesse_dot_id - a day ago

I don't buy insta-botnets and I never will.

butz - a day ago

We need that guy that made smart vacuum cleaner work fully offline to purchase one of "elevated" fridges :).

cess11 - a day ago

The people who developed the software for this ought to become outcasts from the profession, refused invitations to conferences, excluded from unions and so on.

neilv - a day ago

To technologists with societal awarenesses, this whole direction of Samsung is concerning.

But a personally funny thing about this particular episode, to me, is that when I left a very nice CS PhD program, to switch schools, to work on AI+HCI for software agents (before the enabling AI tech was ready)... the most common soundbite that the PI gave to prospective corporate sponsors who visited most days, was something like... "You could have a 'digital butler', who knows what you have in your fridge, and orders milk when you're running out."

(Aside: The students working on agents and wearable computing at the time were actually disproportionately ones also interested in privacy, at the university. Maybe because we were Internet-savvy from shortly before the dotcom gold rush (default Internet person sentiment was pro-privacy, pro-altruism, etc.), or maybe because we tended to be technical and thinking forward about emerging networked applications, and could guess where this was going.)

On HN, we always see a bunch of loud voices about various facets of IoT dystopia, but that doesn't reflect the broad population, yet. And as more people start to become aware, they tend to get sold diversionary snake oil solutions by influencers (e.g., "keep buying and deploying these devices, just set up a PiHole, and you'll totally be OK; like and subscribe"), while dystopian product movements march onward.

j45 - a day ago

Placing all home automation gear on a dedicated guest or IOT SSID is critical.

Best to treat them all like hostile devices and limit what they can do to what you bought them to do.

RajT88 - a day ago

Anyone figured out how to get lineageos on their Smart Fridge yet?

anjel - a day ago

Up next: those 1 inch OLED displays that are all the rage

daft_pink - a day ago

Never buying a samsung device ever again.

more_corn - a day ago

I have already started my permanent and total Samsung boycott.

zb3 - a day ago

Hmm, do Samsung executives/developers actually use this stuff at home? Does the author who wrote this BS piece actually leave those ads enabled?

IncreasePosts - a day ago

I would never buy a fridge with a monitor built in, but I did buy a house that came with one. I'll have to make sure I keep clicking don't agree to the new ToS

hexbin010 - a day ago

Honestly, there have been plenty of warning signs that Samsung appliances are trash for well over a decade if not more. If you own one, sell it some other idiot

beezlewax - a day ago

This stuff is so disgusting.

throwuxiytayq - a day ago

Gotta love these complete fucking morons in charge. I could put together an LLM that would make better long-term product decisions than these VC-brained monkeys, and I’d only need single-digit B of parameters to beat their single-digit IQ. Congratulations on transitioning your brand from toxic to radioactive.

crest - a day ago

"unified user experience" == the ads are synced across devices

busymom0 - a day ago

They should add a monthly subscription to open the fridge door next.

ChrisArchitect - a day ago

[dupe]

Two weeks old news OP?

Discussion: https://news.ycombinator.com/item?id=45737338

and Previous outrages:

https://news.ycombinator.com/item?id=45291107

https://news.ycombinator.com/item?id=45262808

https://news.ycombinator.com/item?id=45292666

knorker - a day ago

Across the spectrum of all Samsung consumer hardware, phones, fridges, smart watches, earbuds, TVs, etc., they are probably the most consumer hostile company in existence.

I would NEVER buy one of their devices again. I've learned that they will punch you in the face every time, with deliberate choices made just out of spite (like pulse meter on smart watches, IIRC, only being available if you have a Samsung phone. Pixel phone is a no).

Connecting one of their TVs or fridges to the internet? Lol, not today, Satan. Not in this lifetime.

AnimalMuppet - a day ago

So, let me see: I can pay $1200 for a really nice fridge that keeps my food cold. Or I can pay $3000 for a fridge that keeps my food cold, and also shows me ads. Is being shown ads worth $1800 to me?

Hmm... decisions...

- a day ago
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throwacct - a day ago

I mean, if you buy a "smart" appliance at this point, you want the ads and everything else that would come after.

gnarlouse - a day ago

The reason this type of shit keeps happening is because theres no MAD in classwarfare. Think about that.

dangoodmanUT - a day ago

I like my subzero

No screens except a little lcd at the top when you open it to see the temps

No WiFi, no Bluetooth, just a cold fucking box

zvmaz - a day ago

I don't buy any appliance that has "smart" in it. Yeah, no, thanks.

ifh-hn - a day ago

I don't care if this is down voted, or flagged: fuck Samsung!

NetMageSCW - a day ago

“adds”

blibble - a day ago

did Samsung not realise that HBO's "Silicon Valley" was supposed to be satire?

guess they tuned out before the fridges inevitably get rooted and ended up as part of a botnet

dwighttk - a day ago

ads?

daneel_w - a day ago

Infuriating.

stefaniedaene - a day ago

[dead]

atmosx - a day ago

Smart devices are a bad idea. And while I won’t mess with my Mercedes, I prefer dummy TV + media server/appleTV or chromecast.