Apple is crossing a Steve Jobs red line

kensegall.com

608 points by zdw 3 days ago


gwd - 3 days ago

> From that point on, Steve would go on to spend lavishly on things that improved the experience, and he would reject—often brutally—any idea that diluted or harmed the experience. ...I’ll go out on a limb and say that uninvited advertising is not normally equated with a better customer experience.

YES!!! SOO much of the Apple user experience has degraded due to this. I can't listen to my own music that I bought on the Music app, without being interrupted asking if I want Apple Music. I open up the Books app to read Winnie the Pooh to my son, and the opening screen has loads of random trashy romances to try to sell me. I go to comfort read Ender's Game, which I did buy though the store a decade ago, and it helpfully "groups" it with the other four (!?) books in that series which I haven't bought, as if to say, "Don't you want to buy these too?" NO! If I want to buy them, I know where to find them!

It is SUCH an unpleasant experience. EVERY time I open the App Store to update some apps, I'm angry that I have to wander past advertising assaults to do it. EVERY time I open the music app to play an old favorite, I'm angry that I have to go past the advertising assault. EVERY time I open up the book app, I'm angry that I have to go past the advertising assault.

I very much doubt the execs understand how much they're damaging the brand for that little bit of extra revenue. The see the extra revenue, but they don't see the lost brand, or the people that switch away. Is it really worth it?

ETA: I don't think it's an exaggeration to say:

Modern iPhones don't come with a music player. They come with a music store, that you happen to be able to put your own music into. But it's not structured to help you play your music, it's structured to sell you what they want to sell you.

Modern iPhones don't come with an e-book app. They come with a book store that you happen to be able to upload some of your own books into. But it's not structured to help you organize and read your books -- even the ones you've bought; it's structured to sell you more books.