Launch HN: Jasmine (YC S22) – Automating REC compliance and payouts for solar

40 points by mmayberry 3 days ago


Hi HN — we’re Nathalie, Dalton, Vince, and Matt, and we’re launching Jasmine Energy (https://www.jasmine.energy), a tool that helps residential and commercial solar owners automatically register their systems, track energy generation, and get paid for Renewable Energy Certificates (RECs).

RECs are tradeable certificates for clean electricity, issued by energy markets across the US. Most people with rooftop or small commercial solar have never heard of them, let alone claimed them, but they’re real! They are typically bought by utilities or companies to meet climate targets.

The problem is, the process to claim and sell RECs is a mess—designed decades ago for utility-scale players, not individuals or small businesses.

To register a system and start claiming RECs, you usually have to: Navigate one of 10+ regional REC registries, each with its own documentation, forms, and rules; Pull generation data from your inverter or utility, format it, and submit it manually; Try to find a buyer (often through a broker or opaque exchange) and negotiate payment.

That takes weeks if not months for a single system, and most people give up. As a result, millions of solar installations leave income on the table every year. We started Jasmine Energy after seeing this firsthand: some of us worked in energy startups, and others watched our parents install solar but never claim a single REC.

Jasmine automates all of this. Our platform: Extracts metadata from your solar documents using AI and auto-registers your system in the correct registry; Connects to your inverter to submit generation data and verify REC eligibility; Lists RECs for sale through partners, tracks the sale process, and issues payouts—all through a single dashboard.

This domain is a good fit for automation and LLMs—not to generate text, but to (1) structure unstructured documents, (2) interact with legacy government websites where there’s no API, and (3) deal with repetitive bureaucratic language.

To be clear, we’re not trying to “squeeze public funding” or take unfair advantage of the system. REC sales happen in voluntary and compliance markets (usually funded by corporate buyers and utilities, not taxpayers). Jasmine doesn’t create or inflate incentives—it just helps people claim what already exists but is hard to access. We’re making the REC market more efficient.

RECs have been one of the most effective and widely adopted incentive systems to drive grid decarbonization. We’re excited to be making them easier to access.

The product is live now for solar owners in PJM, M-RETS, and ERCOT territories (more coming soon). If you already have solar, you can upload your docs and start the process at https://assets.jasmine.energy.

We’d love feedback from this community—on the product, the market, or any edge cases you think we should worry about. And of course we’ll be happy to answer any questions!

solardev - 3 days ago

I hope this doesn't sound rude, but I'm trying to understand the model here.

Does this mean that instead of incentivizing new utility-scale buildouts, you've now created a credits marketplace where no new solar is added but existing small rooftop installations are suddenly eligible, flooding the market with an artificially increased supply?

So companies can buy RECs that don't actually increase the installed solar base, claim that it offsets their pollution, but in reality it's just some accounting trickery that's newly counting solar that's already built?

That's what it sounds like at first glance, but maybe I'm misunderstanding?

Maybe in the long run, if the automation itself drives further adoption and increases solar uptake, it's a net positive..?

Solpower - 3 days ago

This is really great! I have solar on my roof at home but am not sure who owns the RECs - me, the installer, the utility company, rando Jon Doe? Does your platform provide a method to confirm that as well?

crabmusket - 3 days ago

First, it's great to see new stuff happening in the solar space, and helping use incentives that are there. I wish you success!

> This domain is a good fit for automation and LLMs—not to generate text, but to (1) structure unstructured documents, (2) interact with legacy government websites where there’s no API, and (3) deal with repetitive bureaucratic language.

This isn't a criticism of what you're doing, but a more general gripe/musing about the wider software and AI ecosystem. I've seen this in my own work too. I feel very unhappy that we are using complex, nondeterministic, power-hungry "intelligent" machines to solve the problem of... unstructured data. Instead of... structuring the data.

I know you can't solve that problem. But nevertheless, wouldn't it be better for society as a whole if "we" agreed to make data accessible in machine-readable ways that don't require human-like agents to piece together the mess?

This is a writ-large version of the joke about writing an email in bullet points, inflating it to paragraphs using an LLM, then the receiver summarising the paragraphs back to bullet points using an LLM.

toomuchtodo - 3 days ago

Have you reached out to the folks at https://gosolarapp.org/ to see if there are any potential partnership or integration opportunities?

Congrats on the launch!

matthewrichard2 - 3 days ago

This is amazing and so necessary to drive down the cost of solar and speed up its adoption. Godspeed!

knrz - 3 days ago

Congrats on the launch!

all2 - 3 days ago

What is a 'climate goal'?

returntooffice - 3 days ago

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