Middle-aged man trading cards go viral in rural Japan town

tokyoweekender.com

1816 points by PaulHoule 11 days ago


mrexroad - 11 days ago

I clicked the headline expecting a chuckle and left with an unexpectedly warmed heart.

> “We wanted to strengthen the connection between the children and the older generations in the community. There are so many amazing people here. I thought it was such a shame that no one knew about them,” [...] “Since the card game went viral, so many kids are starting to look up to these men as heroic figures.” > Kids have started attending local events and volunteering for community activities — just for a chance to meet the ojisan from their cards. Participation in town events has reportedly doubled since the game launched.

there's so much more I want to comment on--it's not screen-based, increased cross-generational interaction, strengthening community, elders having their stories known--but what I love is that these effects will compound into even greater benefits for the community.