Supreme Court upholds TikTok ban, but Trump might offer lifeline
cnbc.com807 points by kjhughes 10 hours ago
807 points by kjhughes 10 hours ago
This is going to be an interesting experiment: A widely used social network across the world WITHOUT american content.
Until now, the closest thing we had like this were national our regional networks like Russia's vk, but Vk was never truly popular outside Russian speaking countries.
Now we, for the first time ever, will have the situation where a social network has global reach but without american content.
Will it keep being a english first space? Will it survive/thrive? How the content is going to evolve? What does this means in terms of global cultural influence? Will we see internationalized Chinese content dominating it? Will this backfire for the US?
Tiktok is actually surprisingly national in how it serves its content. If you're outside the US you don't see most American accounts except the ones that go very viral.
Edit: I should clarify. This might mean most content you see is English, if you're interested in English content. However it matters where the video was geographically uploaded from. If you upload a tiktok video and check the stats you'll see most views are from your region or country.
Tiktok shows videos locally, then regionally and then finally worldwide if yoo have a big hit.
It would be interesting to know what fraction of the English content people see is posted geographically from within America.
This hasn't been my experience, using TikTok from Switzerland, I almost exclusively see English language, with a focus on my interests
Switzerland has just 8 million people, which are divided into two big language groups. And most people speak (or at least understand) English. So, it's natural for the algorithm to converge to content in English.
Lived in Switzerland and this is really not true.
What I've learned is that since Switzerland has 3 official languages (German, French and Italian) children and teens at school focus on learning one of the other two regions they are not from.
In particular this leads to French and Italian cantons to be moderately fluent in each other's language. Strikingly when I lived in Lausanne, more people knew Italian than English. English was really not on their radar (plus, add that francophones are kind of elitist when it comes to languages and don't really like to consume content that is not in french).
In German speaking Switzerland proficiency in English was still subpar from most of the rest of Europe when walking in a shop or going to a restaurant.
Not to derail, but when I was in Switzerland, I found the German Swiss to be far more elitarian about NOT learning French, than the other way around. And French Swiss being a minority, they kinda got treated as other or less-than in the bulk of Switzerland. But all German Swiss are at least willing to try English, while the French Swiss tend to avoid English, so maybe that's where the vibe comes from?
For both you and OP, first of you, thank you for "elitarian", but even after reading the definition, I still think you both meant "elitist".
And even though I probably tend to agree with both of you, it's kinda funny to blame French or German speakers about being elitist against English speakers, of which native speakers are notoriously monolingual :-)
I don't blame anyone, I'm Italian and I'm fluent in French, English and Polish besides Italian.
I'm just saying that in the French part of Switzerland English wasn't a given among any generation and it neither was common in the German/Italian parts too if you exclude the expats.
And yes, francophone tend to be very elitist about consuming exclusively french content, regardless of them being from France, Switzerland or Belgium.
> And most people speak (or at least understand) English.
This is wrong. In cities where there's a lot of tourism, they might understand. Most Swiss people only speak their local languages (German or French). As for those living in Ticino, they tend to be better polyglots.
That doesn‘t match my experience.
About 40% of all Swiss inhabitants speak English at least once a week [1].
Anecdotally, I can't think of a single acquaintance younger than 50 years old that doesn't speak fluently. Everyone in Switzerland learns English at school for at least five years. Most even for seven years.
Some of my German speaking friends even talk in English to French speaking people, even when both have learned the other‘s respective language at school.
[1]: https://www.bfs.admin.ch/bfs/de/home/statistiken/bevoelkerun...
> Everyone in Switzerland learns English at school for at least five years. Most even for seven years.
We learn the other's respective language for 7 years, too. Yet, as you pointed out, people speak in English because there is no willingness to learn and apply the other's language.
Some of my friends speak English fluently, but I have a very hard bias as I work in IT. My whole family doesn't speak any language other than French. Most of the people I've been to school with don't come close to speaking English casually. None would watch an English content creator.
Due to the shared heritage between the English and German languages, perhaps it's different in the German-speaking region. If you ask someone slightly complicated English questions, they might not be completely lost - after all, some words share the same etymology. But Switzerland is absolutely not an English-speaking country at all.
No, I wouldn't say it's an English-speaking country either. No one talks in English to their peers that are from the same language region.
But yes, I can mostly speak of the German-speaking part. People generally have little problems switching to English, and are used to speaking as well.
Would you say this is also true of Swiss living in more rural areas? And among older people, too?